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Enhancing technological innovation using social innovation

Thursday, 09 February 2012

A conference to review ways in which social innovation and its leverage of technological innovation can be enhanced will be held in Rotterdam from 6-8 June 2012 with keynote speakers Hans Smits, the CEO of Port of Rotterdam, and Ruth Cairnie, Vice President, Group Strategy and Competitive Intelligence at Shell.

Enhancing technological innovation using social innovation 

A conference to review ways in which social innovation and its leverage of technological innovation can be enhanced will be held in Rotterdam from 6-8 June 2012 with keynote speakers Hans Smits, the CEO of Port of Rotterdam, and Ruth Cairnie, Vice President, Group Strategy and Competitive Intelligence at Shell.

The EURAM 2012 conference will feature presentations and discussions on the theme of Social Innovation for Competitiveness, Organisational Performance and Human Excellence and will be hosted by Rotterdam School of Management, Erasmus University (RSM). Scholars and practitioners will be taking part to reach new understandings of social innovation, and to gain new insights into realising social innovation at the level of teams, organisations, partnerships, institutions, and countries. 

Henk Volberda, Professor of Strategic Management & Business Policy Innovation at RSM and EURAM 2012 Programme Chair said: “In comparison to technological innovations, social innovations in terms of outstanding managerial capabilities, management practices and organising principles of innovation are more difficult to assess and quantify. However, fundamental understanding of social innovation and its influence on technological innovation will increase productivity, firm competitiveness and quality of work of future generations. I am confident this conference will add to this understanding thanks to its outstanding programme and keynote speakers.”

He continued: “Innovation is considered to be the primary driving force of progress and prosperity. Consequently, much effort is put in developing new technological knowledge, new process technologies and products. However, evidence from large firms and SMEs shows that successful innovation is not just the result of technological inventions, but is also heavily dependent on what has been called “social innovation”. Social innovation consists of changing a firm’s organisational form, its management principles, practices, processes and the organisation of work in a way that is new to the firm and/or the industry, and results in leveraging the firm’s technological knowledge base and its performance in terms of innovation, productivity and competitiveness. As a top business school, RSM is proud to host this conference.” 

For practical information on the programme, please go to the conference website. Media are invited to attend the conference free of charge by sending an email with “media” in the subject heading to euram2012@rsm.nl   

About EURAM: The European Academy of Management (EURAM) is a professional community of engaged management scholars and reflective practitioners – open, inclusive, international and cross-cultural. EURAM places a strong emphasis on multidisciplinary theoretical perspectives and methodological pluralism, and promotes critical examinations of the historical and philosophical roots of management theory and praxis. EURAM aims to enhance the quality of research, improve its relevance for responsible and effective practice and contribute to the social and political discourse on management.

About RSMRotterdam School of Management, Erasmus University is consistently ranked amongst the top 10 business schools in Europe. It is located in the international port city of Rotterdam where core Dutch values of openness, flexibility and acceptance of diversity have attracted businesses on a global scale. Our emphasis is on ground breaking research and practices relevant to business; our primary focus is on developing business leaders who carry their innovative ideas into a sustainable future. Our portfolio includes a broad array of bachelor, master, doctoral, MBA and executive education programmes. 

For more information on this release, please contact Marianne Schouten, Media & Public Relations Manager for RSM, on +31 10 408 2877 or by email at mschouten@rsm.nl , Henk Volberda, EURAM 2012 Conference Chair at hvolberda@rsm.nl or Isabelle Coppens, EURAM 2012 Onsite Activities Manager on +31 10 408 1922 or by email at icoppens@rsm.nl .