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Category award for RSM at ecch Case Awards 2012 

Rotterdam School of Management, Erasmus University received a Category Award in the category Strategy and General Management in the 2012 ecch case awards and competitions, entitled the ‘Oscars’ of the business school world by the Financial Times. In the case entitled A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand, Johannes Meuer, Barbara Krug, Tao Yue and Lori DiVito of RSM talk about Li Ning Co. Ltd. (Li Ning), a Chinese sport apparel, footwear, and equipment company founded in 1989 by the Olympic gymnastics gold medallist. It grew from a family business in to China’s number one sporting good brand in less than two decades. The company’s ambition was not confined to the home market and this case looks at the company’s internationalisation strategy.

The annual case awards are made in Nine Categories, plus One Overall Winner, and one prestigious award recognising an Outstanding Contribution to the Case Method. Commenting on the 2012 Awards, Richard McCracken, Director of ecch said: “This year’s Awards demonstrate the widespread excellence in case writing and teaching taking place around the world and the relevance to the current economic climate of subjects being taught. The era of cases originating predominantly in only the historically most well known business schools is past. Relevant and effective cases are being demanded, used – and produced, worldwide.”

ecch is the largest single source of management case studies in the world, with more than 75,000 items in its catalogue, available to everyone through www.ecch.com. An independent, membership-based, non-profit organisation, ecch has offices at Cranfield University, UK and Babson College, USA.  ecch is dedicated to supporting authors and users of case studies and promoting the case method of learning, pioneered in the early 20th Century at Harvard University. The case method has become the favoured teaching method of most of the world’s leading business schools. ecch provides the interface between the authors of cases and the educational institutions and businesses that use them for teaching and learning. ecch has an international programme of case writing and teaching workshops and events. ecch Case Awards are presented annually. Formerly the European Case Awards, they have been presented since 1991. www.ecch.com/caseawards

Rotterdam School of Management, Erasmus University is consistently ranked amongst the top 10 business schools in Europe. It is located in the international port city of Rotterdam where core Dutch values of openness, flexibility and acceptance of diversity have attracted businesses on a global scale. Our emphasis is on groundbreaking research and practices relevant to business; our primary focus is on developing business leaders who carry their innovative ideas into a sustainable future. Our portfolio includes a broad array of bachelor, master, doctoral, MBA and executive education programmes.  

For more information on RSM or on this release, please contact Marianne Schouten, Media & Public Relations Manager for RSM, on +31 10 408 2877 or by email at mschouten@remove-this.rsm.nl.