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RSM researchers presented with Case Awards from ecch

RSM researchers presented with Case Awards from ecch

RSM researchers have been presented with what the Financial Times have called ‘the business equivalent of the Oscars’ as a result of their category awards in the ecch Case Awards 2012.

The award, announced earlier this year, went to a group of four researchers from RSM, for their work developing the case study of Li Ning Co. Ltd., a Chinese company. The awards – handsome polished trophies – were presented to two of the researchers last week by Antoinette Mills, ecch’s Media and Systems Development Manager.

“This is the first award for RSM in the 22-year history of the ecch Case Awards. It comes during the second year that the awards have been global rather than European, and as competition becomes even more fierce,” said Antoinette Mills.

“RSM produced a good quality case on an interesting topic,” said Ms Mills, who also revealed that the RSM researchers’ case on Li Ning has already been used by 21 institutions.

RSM’s award-winning researchers are Dr Lori DiVito, Lecturer at University of Applied Sciences, Hogeschool van Amsterdam and Research Associate, Teaching Fellow at University of Manchester; Dr Barbara Krug, RSM Professor of Economics of Governance; Dr Johannes Meuer, Research Associate of RSM’s Research Centre on China Business; and drs Tao Yue, researcher and Case Writer at the RSM Case Development Centre.

Dr Krug and Dr Meuer were unable to attend the trophy presentation.

The subject of their research, Li Ning, is a Chinese company supplying sport apparel, footwear and equipment, founded in 1989 by an Olympic gymnastics gold medallist. Li Ning grew from a family business to China's number one sporting goods brand in less than two decades and the award-winning case looks at the company's internationalisation strategy. Their case, entitled A Grand Entrance? Li Ning's Emergence as a Global, Chinese Brand, was won the Category Award for Strategy and General Management in the 2012 ecch case awards in February.

ecch is the largest single source of management case studies in the world, with more than 75,000 items in its catalogue, available to everyone through www.ecch.com. An independent, membership-based, non-profit organisation, ecch has offices at Cranfield University, UK and Babson College, USA. ecch is dedicated to supporting authors and users of case studies and promoting the case method of learning, pioneered in the early 20th Century at Harvard University. The case method has become the favoured teaching method of most of the world's leading business schools. ecch provides the interface between the authors of cases and the educational institutions and businesses that use them for teaching and learning. ecch has an international programme of case writing and teaching workshops and events. ecch Case Awards are presented annually. Formerly the European Case Awards, they have been presented since 1991. www.ecch.com/caseawards    

Rotterdam School of Management, Erasmus University is consistently ranked amongst the top 10 business schools in Europe. It is located in the international port city of Rotterdam where core Dutch values of openness, flexibility and acceptance of diversity have attracted businesses on a global scale. Our emphasis is on ground breaking research and practices relevant to business; our primary focus is on developing business leaders who carry their innovative ideas into a sustainable future. Our portfolio includes a broad array of bachelor, master, doctoral, MBA and executive education programmes. www.rsm.nl

For more information on RSM or on this release, please contact Marianne Schouten, Media & Public Relations Manager for RSM, on +31 10 408 2877 or by email at mschouten@remove-this.rsm.nl.