Programme contents of the Parttime Master Bedrijfskunde at Rotterdam School of Management, Erasmus University (RSM) now include online components such as online group tutorials and lecture videos. This new learning method increases the effectiveness of the Dutch-taught academic programme, and reduces travel time for its participating professionals.

RSM’s Parttime Master Bedrijfskunde programme will offer elements of its courses and curriculum through online applications from September 2015, including short lecture videos, simulations, team work and coaching in a digital learning environment, and small group synchronous online lectures.

The two-year business administration programme for professionals with work experience is designed to broaden their management competencies. It compares best practices, presents academic theory and practice, and is taught in Dutch. The part-time programme includes evening classes, an international project, and opportunities to put new knowledge into practice immediately.

Online components

Current students of the Dutch-taught Parttime Master Bedrijfskunde programme already started using the online components. “It’s a great addition to traditional teaching methods,” says participant Andy Wijman, who is the head of business and IT solutions at Eneco. “The online elements help to properly prepare for the lectures at the business school. I can also review the lectures online wherever and whenever I want.”

Flexible learning

The executive master programme’s campus lectures remain dedicated to in-depth discussions between teachers and students, the practical application of theories and tools, and group-based learning processes. Through the online components, learning becomes more effective and allows for more flexibility through the smart integration of digital, traditional and social learning formats. This also saves participants travel time through flexible learning schedules – on and off campus.

The online instructional videos, group tutorials, teacher availability and simulation games “all contribute to increasing the effectiveness the knowledge and skills that participants learn,” says Dr Tom Mom, academic director of RSM’s Parttime Master Bedrijfskunde programme. He adds that faculty members learned about course development, explored the software to make this possible, and also see the online components’ value for improved education.

More interaction

Mom said that he already notices an increase in programme registrations. “When participants come to the campus lectures, there is now more interaction and discussion in the classroom because the basic learning and pre-work has already been done online,” he said. “It’s also easier for professionals from all over the country to participate because the programme requires less travelling to Rotterdam than before. It’s a win-win for the effectiveness of learning, and for the practicalities of combining work with studying.”

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top-ranked business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers. www.rsm.nl

For more information about RSM or this release, please contact Erika Harriford-McLaren, communications manager for RSM, on +31 10 408 2877 or by email at harriford@rsm.nl.

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