Hooft Graafland, René

Member Executive Board & Chief Financial Officer, Heineken   

René Hooft Graafland studied Business Economics at the Erasmus University in Rotterdam and finished the post-graduate study for Chartered Accountant. 

He started his career as a management trainee within Heineken Nederland in 1981, became brand manager for Vrumona, Heineken’s soft drink company, and continued as area export manager for Central and West Africa. The experience with the African market prompted his move to Kinshasha, where he worked as financial director for Heineken’s operations for three years from 1987 - 1989. Then René returned to the Netherlands as marketing director for Heineken Nederland. In 1993 he went to Indonesia as President Director of Multi Bintang.

As of 1997 he continues his career at Heineken’s corporate office as Director Corporate Marketing to become director of the Heineken Export Group in 2001. In 2002 he was appointed member of the executive board and CFO Heineken N.V.

Company website: www.heineken.com