Meiny Prins

Meiny Prins

Meiny Prins, CEO of Priva BV. Devoting herself to promoting business sustainability and the international development of greenhouse horticulture, Meiny is a sought-after authority in her field and is considered a leading voice on sustainability issues by the Dutch government. Her clear, inspirational message on sustainability bridges the divide between companies, governments and private sectors. The family-owned business of which she has been general manager since 2007, Priva BV is a world leader in climate control hardware, software and services for horticulture and buildings. In 2009, the company received the first Cleantech Star to be awarded by the World Wildlife Fund, and Meiny was recognised as the Veuve Cliquot Business Woman of the Year. ‘You are a successful and progressive businesswoman; you challenge trade, industry and government to join forces for a sustainable business future’, said Dean Steef van de Velde on presenting her award. Meiny directly implemented the results of her thesis – on the cultural structural barriers according to innovation in a family owned company – to her own business. This gave her ‘a feel for what was happening in the company for the first time in my life,’ she said. Meiny’s work is a shining example of how business excellence can make a positive impact on society and future generations. In her own words, ‘sustainability is not only a label, it’s our existence’.