Previous sessions

Previous sessions

Every spring we give alumni an opportunity to broaden their knowledge of the latest developments in marketing and business information management, share their experience with other professionals, and enjoy networking. In this way they can explore cutting-edge research and discover new perspectives in marketing concepts. Each session blends theory and practical insights as RSM’s world-class faculty teams up with leading practitioners to deliver unique evening masterclass.

See recordings of our previous sessions below.


Frontiers in BIM: Digital transformation & your firm | recording of this session
Academic speaker: Prof. Eric van Heck, Professor of Information Management and Markets, RSM Practitioner speaker: Youri de Jong, KLM Royal Dutch Airlines

Frontiers in Marketing: Differentiation in the age of hypercompetition | recording of this session
Academic speaker: Prof. Stefano Puntoni, Professor of Marketing Management, RSM
Practitioner speakers: Reinier Willems, Marketing Director, LeasePlan International & Florens Tegelaar, Marketing Director Home Care, Unilever

Frontiers in BIM: New digital insight - social & mobile analytics | recording of this session
Academic speaker: Ting Li, Associate Professor of Information Systems, RSM
Practitioner speaker: Princess Cox, Thought Leader for Social Engagement, IBM & Edwin Metselaar, CTO, Mobpro

Frontiers in Marketing: Big data & little people - the personal side of analytics | recording of this session
Academic speaker: Dr Amit Bhattacharjee, Assistant Professor of Marketing Management, RSM
Practitioner speaker: Timothy Prescott, Analytics Consultant, Civis Analytics

Frontiers in BIM: Crowdsourcing – technological opportunities and changing nature of work | recording of this session
Academic speaker: Dr Mark Boons, Assistant Professor of Business Information Management, RSM
Practitioner speaker: Mohamed Salhi, Head of Business Development Nederland, Helpling

Frontiers in Marketing: Neuromarketing - a new user’s guide | recording of this session
Academic speaker: Dr Maarten Boksem, Associate Professor of Marketing, RSM
Practitioner speaker: Martin de Munnik, Chief Commercial Officer, Neurensics

Frontiers in Marketing: Make it resonate - how to generate a persuasive crowdfunding pitch | recording of this session
Academic speaker: Dr Magdalena Cholakova, Assistant Professor of Strategy and Entrepreneurship, RSM
Practitioner speaker: Robin Slakhorst, CCO & Co-Founder, Symbid

Fostering consumer-brand relationships through loyalty programmes | recording of this session
Academic speaker: Dr Monika Lisjak, Assistant Professor of Marketing, RSM
Practitioner speaker: Marco van Bilsen, Head of Marketing, BrandLoyalty

Building communities through social media | recording of this session
Academic speaker: Dr Jason Roos, Assistant Professor of Marketing, RSM
Practitioner speaker: Christine Fürst, Community Manager, @Instawalk010

Learning from online experiments | recording of this session
Academic speaker: Dr Gui Liberali, Associate Professor of Marketing, RSM
Practitioner speaker: Bart Schutz, Chief Psychology Officer, Online Dialogue

The laws of advertising: how to build positive brand associations | recording of this session
Academic speaker: Dr Steven Sweldens, Associate Professor of Marketing, RSM
Practitioner speaker: Augustín Soriano, Strategy Director, JWT Amsterdam

Earning social | recording of this session
Academic speaker: Dr Sarah Gelper, Assistant Professor of Marketing, RSM
Practitioner speaker: Francesco Dorazio, Chief Innovation Officer, FACE

Challenges and opportunities in digital advertising | recording of this session
Academic speaker: Dr Jason Roos, Assistant Professor of Marketing, RSM
Practitioner speaker: Paul Hennessy, Chief Marketing Officer, Booking.com

Once upon a time: storytelling in marketing | recording of this session
Academic speaker: Dr Bram van den Bergh, Associate Professor of Marketing, RSM
Practitioner speaker: Bas Welling, Co-founder and Executive Producer, Wefilm