08:45   Registration & coffee

09:30   Opening, by Pursey Heugens, Professor of Organisation Theory, Development and Change
Rotterdam School of Management, Erasmus University

09:40    Creating shared value - Business must compete to change the world, by Michael Porter

For decades many companies ignored the social and environmental consequences of their activities. Companies are now aiming to create shared value by tackling social problems through a profitable business model. They see societal problems as opportunities for business innovation and competitive advantage and reveal important unmet needs that can be addressed through new or redesigned products. Some companies have already made a sizable impact on major global social or environmental problems as part of their competitive strategy. These companies pursue a profit-making strategy and compete. They will improve people’s conditions and show the power of capitalism.

11:30   Break

12:00   Health and value, by Michael Porter

Most health care organisations in developed countries aim to deliver ‘world-class patient care’. This means our health care system must become more business-like with regard to providing consistent, efficient and high-quality care. When the volume of patients with a particular condition is concentrated, providers can build multidisciplinary teams that are completely focused on meeting the most common needs of patients with that condition over the full care cycle. When treating more patients with a particular condition, outcome and cost measurements improve, which can enable gains in quality and efficiency. This requires heath care organizations to adopt a more entrepreneurial spirit, experiment with self-management and adopt a start-up mentality.           

13:30   Lunch

14:30   Creating Shared Values at Nestlé, by Marc Aurel Boersch, CEO, Nestlé Netherlands

How Nestlé is helping millions of malnourished families in India and other countries by providing inexpensive micronutrient-reinforced spices, which are now a fast-growing, profitable business.

15:00   Shared Values at Erasmus Medical Centre, by Jan Hazelzet, MD PdD, CMIO/Professor in Healthcare Quality & Outcome, Erasmus University

Healthy people and excellent care at Erasmus MC.

15:30   Panel discussion, moderated by Rick Nieman (former RTL anchorman)

  • Prof. Pursey Heugens, Professor of Organisation Theory, Development and  Change, Rotterdam School of Management, Erasmus University
  • Marc Aurel Boersch, CEO, Nestlé Netherlands
  • Dr Wilma K. van der Scheer, Managing Director Erasmus Centre for Health Care Management
  • Jack Tabbers, CEO Mars Nederland

16:15   Closing remarks and drinks