Good leaders are good communicators. They are not just effective and efficient at what they do, they use a range of communication styles to gain resources, attract support, resolve conflicts. Developing this range of styles – skills you can use in an increasing variety of contexts and work relationships – is essential if you want to increase power and impact.

Women talking in group

Interested in a programme for your entire team?

Discover our options for customised and in-company programmes tailor-made for your organisation.

Learning goals

By participating in this course you will develop presentations that persuade, not just inform 

  • Overcome fear of public speaking.  
  • Craft effective messages.  
  • Evaluate your stakeholders to customise your communication strategy.  
  • Align your body posture, tone of voice, and content to your intended communication aims.  
  • Use the best language for encouraging participation and contribution of ideas or for directing a discussion toward a decision.  

Partners in empowering women

RSM Executive Education’s women in business programmes are offered in partnership with the Erasmus Centre for Women and Organisations (ECWO). ECWO is committed to women’s continued advancement into leadership positions by contributing to management education and actively engaging in the gender debate.

For whom

Explore if this course is for you

Your roles

  • Business executive
  • Senior manager
  • Non-profit leader
  • Public relations professional

Your responsibilities

  • Develop persuasive communication strategies
  • Implement multifaceted organisational insights
  • Cultivate strong stakeholder relations for your organisation

Your challenges

  • Mastering impactful communication
  • Breaking barriers in male-dominated environments
  • Balancing assertiveness and authenticity
  • Embracing leadership potential

Read what previous participants say about this programme

Adriana Cavaliere

Enterprise Risk Manager at SWIFT

RSM was the right answer in my search for a leading business school embracing female leadership and communication. The programme was a fantastic experience, triggering great energy and motivating power. It was about us, a very diverse group of women with the ambition to be heard. I learned how easy powerful speaking can be when applying the rules, and the importance of engagement and empathy. The programme will allow for effective communication: articulating clear and strong messages, communicating strategies and approaches in challenging circumstances, and building strong stakeholder relations

Your expert faculty

During Communication with Power and Impact for Women you will learn from Dorothy Grandia. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Dorothy Grandia

Dorothy Grandia is assistant director of the Erasmus Centre for Women and Organisations (ECWO) at RSM, and media director for the Energy Economics Institute at the University of Cologne. She also coaches and teaches communication courses at RSM and INSEAD. Working mostly in STEM industry contexts, Dorothy specialises in persuasive communication, particularly communication strategies to improve communication between (technical) specialists, cross-functional peers and general management. She worked in journalism and politics in the USA. She has an MA in vocal performance from the New School University/Mannes College of Music, and a BA in Asian studies from the University of Texas at Austin.

More information

Programme dates

7 May 2024

15 October 2024

Programme fee

2024

€ 990 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.

 

25% discount for alumni from Erasmus University Rotterdam and RSM.

A programme for your entire team

All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues. 

Frequently asked questions

Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking for new skills and knowledge in business and management education. 

  • RSM is consistently ranked among Europe’s top business schools.
  • World-class professors and a globally oriented faculty deliver business leaders with an innovative mindset.
  • A prestigious Triple Crown accreditation puts RSM among the top 1% of business schools worldwide.
  • With our no-nonsense approach, RSM's goal is to give you the tools to put your new skills and knowledge directly into practice, for real impact.
  • It’s about you: during your programme you can discuss your specific business challenges and receive personal coaching.
  • You will meet a new network of peers in an RSM programme: extend your network, share experiences and become inspired by your fellow participants.

This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.

Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.

Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.

Yes. Alumni from RSM and Erasmus University Rotterdam receive a 25 per cent discount. RSM alumni are those who have completed either a Bachelor of Science, Master of Science, PhD or at least one executive education programme of more than 40 hours duration. Participants of open programmes of less than 40 hours do not receive a discount. Companies sponsoring several participants may also be offered a special price.

These programmes are excluded from this alumni discount:

  • Lean Six Sigma Black Belt Excellence Programme
  • Leadership Challenges with Data Analytics
  • Urban Digital Innovation Executive Leadership for a Green Deal
  • Executive Master in Customs and Supply Chain Compliance
  • Business Valuation
  • Port Executive Leadership Circle
  • Corporate Communication programmes
  • Erasmus Centre for Entrepreneurship programmes
  • RSM Customised Programmes
  • Programmes offered outside RSM Executive Education

Programme fees include tuition, programme materials, plus lunch and refreshments throughout the programme. Hotel accommodation is not included, unless mentioned otherwise in the programme information.

If you require hotel accommodation, we recommend the Novotel Rotterdam Brainpark Hotel and the Bilderberg Park Hotel. Both hotels are located in Rotterdam, accessible to the university, and participants can benefit from special rates.

Please note that due to high demand, we advise you to book your hotel stay for any program as early as possible with a flexible rate.

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.

Rianne van Reeuwijk

Programme Advisor

It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.