Programme and speakers

Programme and speakers

Time Programme
14:30 Registration, coffee and sandwiches
15:00 Welcome to RSM by Joanna Magala, director open programmes at RSM
Opening by Faust Mertens, director Sales Leadership Diploma Programme at RSM
15:15 - 15:30 The customer perspective
‘Using strategic suppliers as a source of competitive advantage’
By Prof. Frank Rozemeijer, professor of purchasing and supply management at Maastricht University

The supplier perspective
‘Transformational sales: making a difference with strategic customers’
By Prof. Waldemar Pfoertsch, professor at Pforzheim Business School and co-author of Transformational sales
15:45 Transformative customer-supplier relations
Interactive workshops facilitated by Dr Marian Dingena, Faust Mertens, Prof. Waldemar Pfoertsch and Prof. Frank Rozemeijer.
16:45 Plenary panel discussion: sharing commercial practitioner and academic insights
Led by Dr Marian Dingena, academic director Strategic Accountmanagement Programme and co-author of Transformational sales.
  • Ivo Rook, director Northern Europe at Vodafone Global Enterprise
  • Theo Verweerden, executive program marketing director at DSM
  • Prof. Waldemar Pfoertsch
  • Prof. Frank Rozemeijer
17:15 Conclusion and networking event
17:30 - 18:30 Informal networking and drinks
All participants will receive a free copy of Transformational sales, which can be signed by its authors.

Speakers

  • Prof. Waldemar Pfoertsch
    Professor at Pforzheim Business School and co-author of Transformational sales
  • Prof. Frank Rozemeijer
    Professor of purchasing and supply management at Maastricht University