The Brand Strategy Programme is taught by Professor Stefano Puntoni.
Prof. Stefano Puntoni
Stefano Puntoni is a professor of marketing at RSM. He holds a PhD in marketing from London Business School and a degree in statistics from the University of Padova in Italy. Stefano’s research on branding and consumer behaviour has appeared in many leading journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Harvard Business Review, and Management Science. He received various grants and awards. In addition to teaching in several degree programmes at RSM, Stefano has taught at London Business School, Bocconi University, Lancaster University, and the American University in Cairo.