Testimonials

Testimonials

Here’s what previous participants say about the Brand Strategy programme:

“Brand Strategy is an excellent way to deepen your knowledge in a one-of-a-kind learning environment. The highly professional teaching methods deepened my knowledge and understanding of brand strategy. The perfect mix of theory, real-life expertise and case studies created an interesting, joyful and engaging course structure. The diverse and international participants added an amazing amount of different insights from industries and cultures all over the world.”                    
Christoph Lergenmueller, project manager brand management, Weber-Stephen Deutschland GmbH

“RSM’s Brand Strategy programme explores the theoretical basis through traditional lectures and applies these concepts in excellent case discussions. The case discussions, especially the ones on segmentation and positioning, helped me develop and implement innovative and efficient strategies with my clients based on a modern view of marketing. I discovered a balance between the human features regarding the consumer’s behaviour and the economic aspects related to business sustainability.”
Ariovaldo Alberto da Silva Junior, founding director, Synapse Training Neuromarketing with Active Learning

“RSM’s Brand Strategy programme is both challenging and refreshing. Putting all essential knowledge and new ideas in a two-day course translates to effective learning if you can keep up. Deeper understanding of customer perception helps me to take decisions with regard to brand management in our company. It’s a challenge to stay focused on the customer and remember to add meaning to your communication and your product. With the energy and expertise of Professor Stefano Puntoni, RSM made a difference in my perception of executive education; I would be delighted to attend a programme again.”
Jonathan Koppert, New Business Development, Koppert B.V.