This course covers all the relevant knowledge, insight, capabilities and tools to build, maintain, and protect corporate reputation.


Day 1 - Academic foundations of reputation


  • Theoretical foundations

  • Measurement: public opinion research in practice  

  • Impact of News & Advertising on Reputation


Day 2 -  Recent Developments in Reputation Management practices


  • Reputation management experiences from a multinational company

  • Developing a professional Reputation Management strategy


Day 3 -  Transforming Communication Strategy into Actions


  • Reputation Management in practice


A combination of lectures, real-life case discussions, workshops, guest lectures and interactive exercises, are used to teach this material in a highly engaging manner.