Cees B.M. van Riel
Cees B.M. van Riel (1951) is professor of Corporate Communication at Rotterdam School of Management, Erasmus University and is the co-founder of the Reputation Institute (www.reputationinstitute.com). He is also programme director of the Master of Science in Corporate Communication (MSc degree programme) at Rotterdam School of Management, Erasmus University.
Cees van Riel has published articles in prestige journals as The Academy of Management Journal, Long Range Planning, Journal of Management Studies, Journal of Marketing, and ten books. His best known books are Principles of Corporate Communication (1996), Fame & Fortune (2004), Essentials of Corporate Communication (2006) and The Alignment Factor (2012).