Leadership and Communication

Leadership and Communication

It’s essential that communications professionals first understand what managers and directors are trying to achieve – and the processes in the business – before they are able to communicate this information effectively throughout the organisation. This requires a good understanding of general management. You will perform detailed analyses of a range of business cases to aid your understanding; each one focuses on a different functional area of management.

Learning objective

This elective teaches you the basics of general management before you start to gain experience. You will:

  • become familiar with the concept of ‘general management’ and its importance to communicators;
  • develop analytical skills so you can identify problems and opportunities;
  • get a more strategic overview of how the organisation works
  • learn the skills you’ll need to move further within your company.