This Master Class will cover the latest insights and development on the subject of Organisational Identity.
On the first day of the course, Dr. Mirdita Elstak will explain the organisational identity landscape (mind the gaps!) and elaborate on construction, continuity and change of what an organisation is and how it becomes what it wants to be.
This day, at first, we will look at organisational identity from an interesting perspective, when Daphne van Roosendaal, Communications Director at the Diocese of Breda and Rotterdam will talk about the identity of the Catholic Church. In the afternoon, Professor Joep Cornelissen of the University of Amsterdam will enlighten you with his newest research in identity focusing specifically on how to use metaphors in understanding organisational identities.
On the last day you will be familiarised with what an excellent corporate story looks like and how to successfully develop a corporate story for your own organisation. This is done by Ashraf Ramzy, co-founder and CEO of Narrativity, Corporate Story Consultancy.