Curriculum

Curriculum

1. Theoretical foundations on partnerships and sponsoring

  • Stakeholder relationships and partnerships: changes and opportunities
  • Partnerships and sponsoring for strategic advantage and reputational success

2. Best practices in partnerships and sponsoring

  • Strategies, models and best practices in partnerships and sponsoring
  • Best practice case examples
  • Communication strategies around partnerships and sponsoring

3. Developing a partnership and sponsoring strategy

  • Screening partnership and sponsoring options
  • Planning, launching and managing partnerships and sponsoring
  • Measuring impact