Partnership & Sponsoring

Partnership & Sponsoring

The nature of organisational partnerships and sponsoring has fundamentally changed in recent years, ranging from strategic alliances with NGOs and foundations, to strategic corporate philanthropy, and marketing and media partnerships. Corporate communication professionals need to understand and manage this changed landscape on behalf of their own organisations or clients. This course presents the state of the art knowledge on partnerships and sponsoring, offering participants different approaches to the planning, negotiation, implementation and control of partnership and sponsorship forms and strategies. Through a mix of best practice cases, workshops and interactions with world leading faculty, participants learn about the limits and contents of partnership and sponsorship strategies, understand to what extent such strategies differ from other communication plans and measures, and are able to develop a partnership and sponsorship strategy for their own organisations.