Curriculum

Curriculum

Day 1

  • New developments in Corporate Communication
  • Stakeholder Management
  • Reputation Measurement
  • Reputation Management in a B2B environment – Business Case

Day 2

  • Organisational Identity and Change
  • Managing Identity Strategically
  • Rebuilding Identity  –Business Case

Day 3

  • Creating External Alignment
  • Leadership and strategy implementation
  • From Positioning to Profiling
  • Reputation Management and Positioning challenges  – Business Case

Day 4

  • Complexity and Ambiguity of Corporate Communication
  • Managing challenges in the Food Industry  – Workshop
  • Gas production and earth quakes in Groningen  – Business Case

Day 5

  • Excellence in Management of Corporate Communication
  • Managing the Corporate Communication Process
  • Business Critical Communications  – Business Case
  • Reputation Challenges in the Telecom industry  – Business Case