The Essentials of Marketing programme at RSM is led by Prof. Gerrit van Bruggen and Prof. Stefano Puntoni.
Prof. Gerrit van Bruggen
Gerrit van Bruggen is a professor of marketing at RSM. He is an expert in strategic marketing issues and the impact of information technology and information systems on marketing strategy and decision-making. He is a well-published and cited academic, with articles in the premier academic research journals in both marketing and information systems, for example Marketing Science, Journal of Marketing, Journal of Marketing Research, Management Science, and MIS Quarterly. Gerrit worked for several companies, including Oracle, SHV, 3M, Railpro, and Malmberg. He received his PhD from the Erasmus University Rotterdam.
Prof. Stefano Puntoni
Stefano Puntoni is a professor of marketing at RSM. He holds a PhD in marketing from London Business School and a degree in statistics from the University of Padova in Italy. Stefano’s research on branding and consumer behaviour has appeared in many leading journals including the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Harvard Business Review, and Management Science. He received various grants and awards. In addition to teaching in several degree programmes at RSM, Stefano has taught at London Business School, Bocconi University, Lancaster University, and the American University in Cairo.