Overview

“Six state-of-the-art Masterclasses designed to disseminate cutting edge research and ideas about topical marketing concepts.” 

Marketing serves a fundamental function by connecting firms with customers and, hence, by providing the nexus between supply and demand. It is also an area where firms cannot afford to be complacent due to the current economic climate, globalization, new telecommunication technologies, and other long-term trends.

Frontiers in Marketing masterclasses will blend theory and practical insight about topical marketing issues. The Department of Marketing Management at the Rotterdam School of Management is one of the best marketing groups in Europe. Our world-class faculty has teamed up with leading practitioners to deliver a series of unique evening masterclasses. They will also serve as an opportunity for managers to share experiences and network. 

Meet RSM's best marketing students
In addition to the learning benefit of participating in the masterclasses, participants will be able to meet and interact with a very select group of the best RSM's MSc Marketing students before they hit the job market. The RSM MSc programme is the best MSc Marketing programme in the Netherlands and a top-ten programme in Europe. The RSM Department of Marketing Management will select approx. 20 students from a total of almost 200 to participate in the evening masterclasses. For the managers and companies interested, Frontiers in Marketing will therefore present a unique recruitment opportunity.

Frontiers in Marketing offers you the opportunity to: 
 

• Develop your understanding of the most topical marketing issues through a unique combination of research, theory and practice 
• Increase your marketing skillset through a series of cutting-edge masterclasses 
• Learn about the latest findings and developments that are not yet out in the mainstream 
• Share best practice examples and ideas with some of the world foremost experts in the field.