International Standardisation

A defining factor in achieving success
 

Blu-ray has become the new standard for high definition optical discs. The Blu-ray alliance won the battle against the HD-DVD alliance lead by Toshiba. Research at the Rotterdam School of Management, Erasmus University’s chair of standardisation shows, that Toshiba and its partners could have been market leader if they had applied a different strategy. How? You will learn this in the executive programme ‘International Standardisation’. 

The programme aims to provide you with knowledge about how to achieve business goals by participating in international standardisation. At the end of this two-day programme you will be able to: 

• assess business benefits and costs of your involvement in international standardisation 
• know how to map stakeholders and analyse their stakes in order to assess if you can influence the standardisation process in your favour 
• know what to do to have more influence in this process 
• get the opportunity to get expert-feedback from Henk de Vries

Achieving business benefits through participation

Research at the Rotterdam School of Management revealed more than 100 factors that contribute to the effectiveness of participation in international standardisation. In this two-day programme we will share ‘best practices’ which combine our research findings with 26 years of practical experience in standardisation. This course will bring you to a level of participation that enables you to achieve organisational success, whether your goals are financially orientated or to make a lasting impact on society.