The programme

Module 1
Kick Off and Service Strategy (2 days)

•    The why and how of moving and developing services
•    Defining projects:

  1. What is your project?
  2. What do you want to learn?
  3. Which themes do you think are essential for your project?

Location: Maastricht
Date: 13 and 14 February 2017

Module 2
Service Innovation and change management (2 days)
•    Challenges of Business services
•    Service Design Thinking as a tool
•    Transforming a product-oriented company in to a service-oriented company
•    Managing change (communication and/or operational)
Location: Rotterdam
Date: 13 and 14 March 2017

Module 3
Sales & Marketing (2 days)

•    Developing a value proposition for services
•    Service delivery/ value added services
•    Pricing as an import element of the services marketing mix
•    Customer relations and partnerships
•    Drivers of sales performance
•    Decision-making units and team selling
Location: Maastricht
Date: 10 and 11 April 2017

Module 4
Operations (2 days)

•    How to organise for Business Services?
•    Insourcing and outsourcing of Business Services
•    Value-based sourcing
•    Total Cost of Ownership versus Value Contract Management
•    Developing and maintaining effective relationships with service suppliers
Location: Maastricht
Date: 22 and 23 May 2017

Module 5
Finance (2 days)

•    Building a financial business case
•    Identify the key value driver and key performance indicators that affect the financial value of the project
•    Sensitivity and scenario analysis on the business case  and value creation potential for risk analysis
•    Explore different ways to finance the project and the impact on value creation
•    Accounting implications of the operational and financial structuring of the project
Location: Rotterdam
Date: 14 and 15 June 2017

Graduation day (1 day)
Presentation of the individual company project. 
Location: Rotterdam
Date: 29 September 2017