Curriculum

Curriculum

Structure

This programme consists of 6 modules, a Business Services Xperience workshop and project kick off meeting. 

Modules consist of a two or three consecutive days of classes, between 08.30-18.30. Programme locations are: Rotterdam, Eindhoven, Venlo and  Maastricht. Each educational module covers a specific theme and calls for analytical, associative, social and leadership skills. Each module concludes with an assignment in which you are asked to reflect on literature, compare activities in other companies, relate your new experiences to issues in your own company, and make a plan for action in your own job.

The programme

The Soul of Business Services (2 days)
Module Owner
Prof. Jos Lemmink, Maastricht University, School of Business and Economics
Location
Maastricht

Managing Service Innovation (2 days)

Module Owner
Prof. Jan van den Ende, Rotterdam School of Management, Erasmus University
Location
Eindhoven

Service Marketing and Sales (3 days)
Module Owner
Prof. Gaby Odekerken, Maastricht University, School of Business and Economics
Location
Venlo

Performance in Business Services, financial and IT perspectives (3 days)

Module Owner
Prof. Eric van Heck, Rotterdam School of Management, Erasmus University
Location
Rotterdam

Excellence in Service Delivery (2 days)
Module Owner
Prof. René de Koster, Rotterdam School of Management, Erasmus University
Location
Rotterdam
 
Leading a Service Organisation (2 days)
Module Owner
Prof. Marielle Heijltjes, Maastricht University, School of Business and Economics
Location
Maastricht

Business Services Xperience

We will draw upon the ideas from participants to explore Business Services in the networks of the programme’s corporate partners, following a step-by-step approach. The aim of this Xperience is to inspire you to work on a new business services proposition within your company or with fellow students. This Xperience can be used as a starter for the Business Services Project as well. We will systematically inspect, construct and generate the new Business Services proposition. We will explore the customer experience and define the business model. Participants draw upon their own resources and the experience of the Service Science Factory. www.servicesciencefactory.com

 

The Business Services Project

Each participant will work on a real Business Services challenge. This can be a new business services proposition or solves an issue that is hindering a company from developing and implementing its Business Services strategy. The project must meet academic and practical objectives.

Each project is documented in a written report, presented as a master class to representatives of the subject company, and defended in front of a jury of academics and business people.