Pre-session New Business Development

Pre-session New Business Development

In a masterclass focussed on CANVAS business models, participants will learn design principles of new business models and types of new business models. The knowledge gained will be immediately put in practice when designing a business model for your own firm or project. In addition, a Q&A session will be held to answer your questions regarding the handbook on business development.  

Preparatory materials for the masterclass:  

  • Two Harvard Business Review articles on business model innovation
  • Handbook ‘Business Development: A Market-Oriented Perspective’ by Hans Eibe Sorensen. 

It should be noted that the pre-session does not overlap the ten masterclasses of the New Business Development programme that starts on 2 March 2017. Still it will provide you with a basis to get (already) started with the development of a business plan. In a closed LinkedIn group we can discuss issues that you are facing when you start with the business plan.  

The session will be taught by Prof. Jan van den Ende and Dr. Irma Borst.    

Date and time

Thursday 8 December 2016

A light dinner will be served at 18.00. The session starts at 18.30 and ends at 22.00.

For whom

Participants who are interested in the New Business Development programme starting in March 2017.


The fee for the pre-session is € 350,00 (excl. VAT). If you register for the New Business Development programme, the costs for the pre-session will be deducted from the total programme cost. 


Rotterdam School of Management, Erasmus University, Bayle (J) Building, room J1-33 (first floor).


Please apply here for the pre-session New Business Development on 8 December 2016.