The programme Online Experimentation and Big Data is led by Dr Gui Liberali.
Dr Gui Liberali
Dr Gui Liberali is an Associate Professor of Marketing at RSM. He has successfully developed and applied adaptive online experimentation methods to online display advertising and website design during research collaborations with firms in the USA and Europe. He has presented his research at universities in the USA, Europe, Australia and Latin America, and has been invited to speak for internet companies and forums of market researchers and data scientists. Gui's work has appeared in Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. He holds a doctorate in marketing and a BSc in computer science.