Sales Leadership Diploma Programme

Achieve Selling Excellence!

In today’s markets, the sales function faces many challenges. Products and services are readily available and risk becoming commodities. Customers have professionalised their purchase management and demand deep understanding of their needs as well as their decision making process. Increased value is expected, in terms of more benefits or less costs. Companies on the other hand require predictable growth and an efficient, effective and transparent sales approach. 

Take sales to a strategic level
Sales itself will need to find the right answers to meet these challenges. Sales should step to the occasion to be the driver of a customer oriented, customer centric growth strategy. The sales leader’s responsibility will go far beyond operational management of client relationships and transactions.

The Sales Leadership Diploma Programme has been developed to help sales professionals and their organisations develop into highly effective sales leaders and achieve excellence in sales by creating customer value. The programme will equip them with new visions and ideas, practical management tools and leadership skills, and will allow benchmarking against others. With its practically oriented development project, the programme aims to install best practice working in sales.

 Benefits for the companies:

• Participants will learn new skills and alternative approaches to sales leadership, to the benefit of future sales performance;
   
• Exchange of ideas and experiences will enrich the organisation with knowledge and expertise and will facilitate benchmarking;
   
• The Sales Leadership Development Project will enable participants to carry out a major review of their organisation’s sales efforts. 

Benefits for the participants:
On successful completion of the programme, participants will:

• Understand the importance of sales on a strategic level, understand strategy, cross functional work and core business processes; 
   
• Develop the capacity to analyse, design and implement appropriate approaches and solutions in a complex road to a sale; 
   
•  Be able to critically evaluate personal strengths, weaknesses and preferences; 
   
•  Feel confident in working with others, having developed the ability to argue, present and influence persuasively.