The programme Strategic Account Management is led by a team of expert faculty.
Dr Marian Dingena
Marian Dingena is a visiting faculty member at RSM, and an expert in strategic customer management and commercial innovation in business-to-business markets. She has worked as a change management consultant and as an independent researcher for 20 years. Dingena has extensive experience across a wide range of industries in Europe, Southern Africa, North America, and India. She is co-author of the recently published Transformational Sales. Making a Difference with Strategic Customers (Springer, 2015) and author of Key Account Management (2002).
Dr Christoph Senn
Christoph Senn is adjunct professor at Columbia Business School, senior lecturer at the University of St. Gallen, and chairman of the Account Management Center. His work has been published in journals such as California Management Review, Journal of Business Strategy, Harvard Business Manager, and The Wall Street Journal. Prior to this, Senn served as global sales and marketing director in a global manufacturing company where he also designed and implemented strategic and global account programmes.
Prof. Finn Wynstra
Finn Wynstra is a professor of purchasing and supply management at RSM. He also holds a chair endowed by the Dutch Association for Purchasing Management (NEVI). His publications focus on the integration of supply and innovation processes, and he has co-authored two books: Buying Business Services (Wiley, 2002) and Developing Sourcing Capabilities (Wiley, 2005). He has also been the chairman of the International Purchasing and Supply Education and Research Association (IPSERA), a global organisation of more than 300 practitioners and academics.