Prof. Gerrit van Bruggen is de kerndocent van de collegereeks Advances in marketing strategie.
Prof. Gerrit van Bruggen
Gerrit van Bruggen is a professor of marketing at RSM. He is an expert on the way marketing strategy and decision making can exploit the opportunities, which advances in information technology and social media offer. He is a well-published and cited academic, with articles in the premier academic research journals in both marketing (i.e., Marketing Science, Journal of Marketing, and Journal of Marketing Research) and information systems (i.e., Management Science, MIS Quarterly). Gerrit worked for companies like Oracle, SHV, 3M, Railpro, and Malmberg. He received his PhD from the Erasmus University Rotterdam.