Mignon van Halderen
Assistant Professor
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Phone: +31 (0)10 408 26 02
Fax: +31 (0)10 408 96 38
Email:
Mignon van Halderen
Rotterdam School of Management
Dept. of Business-Society Management
Room T11-42
P.O. BOX 1738
3000 DR Rotterdam
The Netherlands
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Mignon van Halderen obtained her PhD degree at the Rotterdam School of Management, Erasmus University and earned her Masters of Communication Studies at the University of Twente. Currently, Mignon works for the Corporate Communication Centre where she combines research, teaching and applied research projects within the fields of Reputation Management and Corporate Communication.
Her research interests are mainly focused on expressions of a firm’s ‘organizational identity’ (in terms of: who are we, what do we stand for, what do we do and why do we do it?) in order to manage positive perceptions among relevant stakeholders (e.g. consumers, investors, employees, the media, opinion leaders etc.). For her dissertation, she conducted an extensive study on six major oil companies, on how they manage such organizational identity expressions in order to influence stakeholders’ perceptions of and behavioral support toward their organization. Her research shows that corporate communication managers in the oil industry hold on to a systematic set of principles and practices in expressing their organizational identity to stakeholders. Based on her findings and mainly cognitive-psychological theories, she explains why these principles are important to manage stakeholders’ perceptions of and behavioral decisions toward the company.
In addition to teaching classes in the Bachelor and Master programs of Business Administration at the Rotterdam School of Management, she is also a lecturer in the Executive International Master of Corporate Communication Program offered by the Corporate Communication Centre.
RESEARCH INTERESTS
- Organizational Identity Expressions
- Perception Management
- Reputation management
- Corporate Communication
- Cognitive-psychological theories (e.g. information-processing, attribution & schema theories)
- Sensemaking & Sensegiving
