Li Dr. Ting
Function Assistant Professor in Information Strategy and Management

Room Number 		T9-14
Telephone +31(0)10 408 1961
Fax +31(0)10 408 9010
E-mail tli@rsm.nl
 


Research Interests

  • Strategic Use of Information Technology
  • E-Business and E-Commerce
  • Technology Adoption and Diffusion
  • Pricing and Revenue Management
  • Consumer Behavior and Decision Making
  • Business Networks


Key Publications


Referred journal publication:

  • Li, T., van Heck, E., and Vervest, P., Information Capability and Value Creation Strategy: Advancing Revenue Management Through the Use of Mobile Ticketing. European Journal of Information Systems (forthcoming).


Book chapters:

  • Li, T., van Heck, E., Vervest, P. 2006, Customer-Centric Business Networks: Case of the Evolutionary Network of Octopus. In Vervest, P., van Heck, E. and Preiss, K. (eds), Smart Business Network: A New Business Paradigm. Rotterdam, The Netherlands.
  • Li, T., van Heck, E., Vervest, P. 2006. Dynamic Pricing Strategies for Yield Improvement with Smart Card Adoption in Dutch Travel Industry. Hitz, M., Sigala, M. and Murphy, J. (eds.), Information and Communication Technologies in Tourism. Vienna, Austria: Springer.


Published PHD Thesis:

  • Li, T. 2009. Informedness and Customer-Centric Revenue Management. Erasmus University Rotterdam, The Netherlands.


Referred conference proceedings:

  • Kauffman, R.J., Li, T., van Heck, E., and Vervest, P. 2009, Consumer Informedness and Resonance Marketing: An Empirical Test of The Hyperdifferentiation Hypothesis. In Sprague, R. (ed.), Proceedings of the 42th Hawaii International Conference on Systems Science, Big Island, HI, USA. IEEE Computer Society Press, Los Alamitos, CA, USA. (Best Paper Nomination)
  • Kauffman, R.J., Li, T., van Heck, E., and Vervest, P. 2008. Consumer Informedness and Information Technology: An Empirical Study of Heterogeneous Consumer Choice Using A Stated Choice Experiment. Twentieth Workshop on Information Systems and Economics, Paris, France.
  • Kauffman, R.J., Li, T., van Heck, E., and Vervest, P. 2008. A Multi-Method Approach to Integrate and Joint Optimize Service Attribute Bundles and Capacity Management. Proceedings of the Eighteenth Annual Workshop on Information Technologies and Systems, Paris, France.
  • Li, T., van Heck, E., and Vervest, P. 2008, Use and Impact of Mobile Ticketing Technologies for Revenue Management. Academy of Management Meeting, August 8-13, 2008, Anaheim, CA, USA.
  • Li, T., van Heck, E., and Fleischmann, M. 2007, Understanding Dynamic Pricing in Public Transport: The Role of Smart Card Technology Adoption. Academy of Management Meeting, August 3-8, 2007, Philadelphia, PA, USA.
  • Li, T., van Heck, E., Vervest, P., Voskuilen, J., Hofker, F., Jansma, F. 2006. Passenger Travel Behavior Model in Railway Network Simulation. In Perrone, L.F., Wieland, F.P., Liu, J., Lawson, B.G., Nicol, D.M. and Fujimoto, R.M. (eds.), Proceedings of the 38th Conference on Winter Simulation, Monterey, CA, USA.
  • Li, T., Hofker, F., van Heck, E., Vervest, P. 2006, Do Customers Respond to Differentiated Pricing in Public Transport? -- An Analysis of Behavioral Response Using Stated Preference Experiment. Proceeding of the TRAIL Research Congress 2006, Rotterdam, The Netherlands. (Best Applied Research Paper Nomination)


Teaching

  • Information Management -- General Management Master Core Course (Instructor)
  • Business Network – Business Administration Master Elective Course (Instructor)


Miscellaneous

Volunteer journalist in Chinese Radio Amsterdam ( www.chineseradio.nl).

Awards

  • HICSS-42 Best Paper Nomination, Kona, Hawaii, USA, 2009
  • ICIS Doctoral Consortium, Montreal, Canada, 2007
  • NECSI Scholarship, Complex System, MIT, USA, 2005
  • The Netherlands Best Master Thesis Awards (#4), 2003
  • General Electric, Information Management Leadership Program, 2002-2003
  • IBM Graduate Study Scholarship, 2000-2002