Bergh, Bram van den

Assistant Professor

Burgemeester Oudlaan 50
3062 PA, Rotterdam, the Netherlands
Postbus 1738
3000 DR, Rotterdam, the Netherlands
Phone: +31 10 408 1968
Fax: +31 10 408 9011
Email: bbergh@rsm.nl

Academic positions:

  • 2009 – Current: Assistant Professor, Department of Marketing Management, Rotterdam School of Management, Erasmus University
  • Summer 2008 – Winter 2009: Visiting Doctoral Student, NYU, United States
  • 2005 – 2009: Doctoral Student, KULeuven, Belgium


Education:

  • 2009: PhD in Marketing, consumer behavior (KULeuven), Dissertation: “Basic Instinct. The Fire of Desire in Economic Decisions.” Committee: Siegfried Dewitte [KULeuven], Luk Warlop [KULeuven], Marnik Dekimpe [Tilburg University], John Lynch [Duke] & Baba Shiv [Stanford]
  • 2005: MSc in Theoretical Psychology, Highest Distinction [KULeuven]
  • 2002: BSc in Psychology, Distinction [KULeuven]


Research interests:

  • Consumer behavior
  • Economic decision making (temporal discounting, risky choice, social dilemma)
  • Evolutionary psychology


Publications:


Invited talks/seminars and Conference presentations:

  • Van den Bergh, B., Dewitte S., Warlop, L. 'Arm flexion instigates present-biased preferences'
    • Paper presented at the Marketing Communications and Consumer Behavior Conference, La Londe, France, June 2-5 2009
  • Van den Bergh, B. & Dewitte S. "Pulling a one-armed bandit is more efficient than pushing: Arm flexion leads to monetary craving"
    • Paper presented at the 37th EMAC Conference, Brighton, UK, 27-30 May 2008
  • Van den Bergh, B., & Briers B. "Capitalism breeds invincibility"
    • Invited talk at Tilburg University, the Netherlands, March 5 2008
  • Pandelaere, M., Millet, K., & Van den Bergh, B. "Imprinting in humans."
    • Paper presented at the 3rd ICEG conference, Leuven, Belgium, January 24-25 2008
  • Van den Bergh, B., & Dewitte, S. "When do men pay the bill and women advertise physical attractiveness?"
    • Paper presented at the North American Conference of the Association for Consumer Research, Memphis, TN, USA, October 25-28 2007
  • Van den Bergh, B., Dewitte, S. & Warlop, L. "Bikinis instigate generalized impatience in intertemporal choice."
    • Invited talk at Erasmus University Rotterdam, the Netherlands, Oct 1 2007
    • Invited talk at KULeuven, 10th Marketing Winter Camp, Dec 7 2007
    • Paper presented at the Winter conference of the Society for Consumer Psychology, New Orleans, LS, USA, February 21-23, 2008
  • Van den Bergh, B., & Dewitte, S. "Adaptive variation in the intensity of mate attraction tactics."
    • Paper presented at the 19th Annual Meeting of Human Behavior and Evolution Society, Williamsburg, VA, USA, May 30-June 3 2007
  • Van den Bergh, B., Dewitte, S. & Warlop, L. "Sex, money & candybars. Sex cues instigate reward seeking tendencies across domains."
    • Paper presented at the 20th Doctoral Colloquium of the European Marketing Academy, Reykjavik, Iceland, May 20-22 2007
  • Van den Bergh, B., & Dewitte, S. "Investing in your romantic partner. When and who?"
    • Paper presented at the 2nd ICEG conference, Leuven, Belgium, December 14-15 2006
  • Van den Bergh, B., & Dewitte, S. "Lingerie Makes Hagglers Happy-go-lucky. Sex Cues Lead High-Testosterone Men to Accept Unequal Pay in Ultimatum Games"
    • Paper presented at the Small Group Meeting in Consumer Psychology, Twente University, Enschede, the Netherlands, November 13-14 2006
    • Paper presented at the joint workshop of the European Association of Decision Making (EADM) and International Association for Research in Economic Psychology (IAREP), Rovereto, Italy, January 26-27 2007
  • Van den Bergh, B., Dewitte, S. & Warlop L. "Sex-related Cues Instigate the Urge to Splurge. How An Incidental Visceral State Renders Subsequent Behavior, Judgment and Decision-Making More Impulsive"
    • Paper presented at the North American Conference of the Association for Consumer Research, Orlando, FL, USA, September 27-October 1 2006
  • Van den Bergh, B., & Dewitte, S. "Sex, Cooperation and Prenatal Androgen: Sex-Cues Lead Men to Accept Unequal Pay"
    • Poster presented at the 18th Annual Meeting of Human Behavior and Evolution Society, Philadelphia, USA, June 7-11 2006.
  • Van den Bergh, B., & Dewitte, S. "The robustness of the ‘Raise-The-Stakes’ strategy: Confronting cheaters in noisy Prisoner’s Dilemma Games
    • Paper presented at the 17th Annual Meeting of Human Behavior and Evolution Society, Austin, Texas, USA, June 1-5 2005.
    • Paper presented at the Annual Meeting of the Belgian Psychological Society, Ghent, Belgium, May 27th 2005.


Awards and academic honors:

  • Winner of the Best Competitive Student Paper Award at the 2008 SCP conference
  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2008
  • EMAC Doctoral Colloquium Fellow, 2007
  • FWO Travel Grant for Stay Abroad, 2008 (€9000)
  • FWO Aspirant Grant, 2005-2009 (€80,000)
  • NWO Rubicon Grant, 2009-2019 (€55,000)


Academic activities:
Ad hoc reviewer for international peer reviewed journals

  • Journal of Consumer Research
  • Basic and Applied Social Psychology
  • European Journal of Social Psychology
  • Perceptual and Motor Skills
  • Proceedings of the Royal Society B: Biological Sciences


Ad hoc reviewer for international conferences

  • European Marketing Academy Conference
  • Association for Consumer Research Conference
  • Society for Consumer Psychology Conference