Jong, Martijn de

Dr. M. (Martijn) G. de Jong

Room, Phone, Fax, E-mail

R: T10-17
P: +31 10 408 1715
F: +31 10 408 9011
E: mjong@rsm.nl




Positions

  • 2009 - current: Associate Professor, Rotterdam School of Management, Department Marketing Management
  • February 2008 – May 2008 Visiting Scholar, New York University, Stern School of Business
  • January 2008 - December 2008 Visiting Scholar, Columbia University (in New York City), Graduate School of Business
  • 2006/2007 - 2009: Assistant Professor, Rotterdam School of Management, Department Marketing Management

Current Teaching
Marketing Strategy Research (MSc program Marketing Management, 160 students)

Education

  • Bachelor (1998/1999-2001/2002): Econometrics, Erasmus University Rotterdam, summa cum laude ('met lof')
  • Master of Science (2001/2002-2002/2003): Econometrics, Erasmus University Rotterdam, summa cum laude ('met lof')
  • Doctor of Philosophy (2002/2003-2006/2007): Marketing, Tilburg University, summa cum laude ('met lof')


Dissertation committee:

  • Prof. Jan-Benedict E.M. Steenkamp (promotor, UNC Chapel-Hill)
  • Prof. Eric T. Bradlow (Wharton, University of Pennsylvania)
  • Prof. Hans Baumgartner (Penn State)
  • Prof. Rik Pieters (Tilburg University)
  • Prof. Philip Hans Franses (Erasmus University)
  • Prof. Theo Verhallen (Tilburg University)


Dissertation title: Respons Bias in International Marketing Research

Major Fields

  • Cross-cultural Marketing
  • Taboo consumer behavior
  • Health marketing
  • New product development
  • Customer Relationship Management
  • Bayesian statistics
  • Psychometrics

Professional Affiliations

  • INFORMS
  • American Marketing Association
  • American Statistical Association

Papers

De Jong, Martijn G., Jan Benedict E.M. Steenkamp, and Jean-Paul Fox (2007), " Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model," Journal of Consumer Research, 34 (August), 260-278.

Bas Donkers, Peter C. Verhoef, and Martijn G. de Jong (2007), " Modeling CLV: A test of Competing Models in the Insurance Industry," Quantitative Marketing and Economics, 5 (2), 163-190.

De Jong, Martijn G., Jan Benedict E.M. Steenkamp, Jean-Paul Fox, and Hans Baumgarter (2008), " Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation," Journal of Marketing Research, 45 (February), 104-115.

De Jong, Martijn G., Jan-Benedict E.M. Steenkamp, and Bernard Veldkamp (2008), "Construction of Country-Specific, Yet Internationally Comparable Short-form Marketing Scales", in Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 761-761.

De Jong, Martijn G., Jan Benedict E.M. Steenkamp, and Bernard Veldkamp (2009), " A Model for the Construction of Country-specific, Yet Internationally Comparable Short-form Marketing Scales,' Marketing Science, 28 (July-August), 674-689. 

De Jong, Martijn G., Rik Pieters, and Jean-Paul Fox (2010), “ Reducing Social Desirability Bias Via Item Randomized Response: An Application to Measure Underreported Desires”, Journal of Marketing Research, 47 (February), 14-27.

Steenkamp, Jan Benedict E.M., Martijn G. de Jong, and Hans Baumgartner (2010), “ Socially Desirable Response Tendencies in Survey Research,” Journal of Marketing Research, 47 (April), 199-214.
*Equal Contribution
*Lead Article

De Jong, Martijn G., and Jan-Benedict E.M. Steenkamp (2010), “ Finite Mixture Multilevel Multidimensional Ordinal IRT Models for Large-Scale Cross-Cultural Research,” Psychometrika, forthcoming.

“Measuring Consumer Preferences Using Conjoint Poker,” (with Olivier Toubia, Daniel Stieger, and Johann Fueller), second round at Marketing Science 

“A Global Investigation Into the Drivers of Consumer Attitudes Toward Global and Local Consumer Culture,” (with Jan-Benedict E.M. Steenkamp), third round at Journal of Marketing    

Grants

  • Grant for Bayesian conference Ohio 2002
  • Niels Stensen traveling stipend (every year, the Niels Stensen foundation gives about 6 fellowships to outstanding young Dutch scholars, across all science disciplines.
  • Tilburg University data collection grant (from Faculty of Economics & Business)
  • EUR fellowship 2007. Every year the Erasmus University Rotterdam awards EUR Fellowships to four highly talented young scientific researchers to allow them to conduct four years of research. The Erasmus University’s fellowship scheme is designed to encourage careers in science and enable the university to retain talented researchers.
  • MSI grant for social desirability research
  • ERIM grant 2008 for health related research
  • Dutch National Science Foundation grant (VENI, 2009) – 247,000 Euro

Total grant money: over $720,000

Honors

  • Elected (out of 11) for AMA Sheth Doctoral Consortium 2005 (Connecticut)
  • ERIM early career talent program (special program for top researchers)
  • Tilburg University dissertation prize 2007 (best dissertation written at Tilburg University in 2006-2007 across all science disciplines)
  • Marketing Science Young Scholar 2009 (started in 2001, the Marketing Science Institute’s biennial Young Scholar Program brings together some of the most promising scholars in marketing and closely related fields: individuals who received their doctorate 4-7 years previously whose work suggests they are potential leaders of the “next generation” of marketing academics).
  • Johannes Cornelis Ruigrok Prize in Economics 2009 (once every four years, this prize is awarded by the Royal Holland Society of Sciences and Humanities to the most talented young researcher in the field of Economics & Business Administration)
  • ERIM outstanding young researcher award (2009) 
  • Nominated for Christiaan Huygens Prize in economics 2010 (awarded once every four years)

Conferences & presentations

Academic conferences

  • Ohio State University (Bayesian conference: 2002) Marketing Science Conference: 2004, 2005, 2006, 2008
  • Association for Consumer Research Conference: 2007
  • IMPS Psychometric Society: 2005, 2006, 2008
  • IRT workshop (Twente University, Netherlands): 2004, 2005, 2007  

Invited presentations

  • Twente University (IRT workshop: 2004, 2005)
  • Rotterdam School of Management, Erasmus University (Fall 2005)
  • University of Groningen (Fall 2005)
  • Penn State (September, 2008)
  • UNC Chapel-Hill (October, 2008)
  • Duke University (October, 2008)
  • Utah, Young Scholars Event (March, 2009)
  • Columbia University (March, 2009)

Review Activities

  • International Journal of Research in Marketing (editorial board member)
  • Marketing Science
  • Journal of Marketing Research  
  • Psychological Methods
  • Psychometrika 
  • Journal of Cross-Cultural Psychology
  • Journal of Applied Econometrics
  • Computational Statistics and Data Analysis
  • Sociological Methods and Research
  • Public Opinion Quarterly

Interests and Hobbies

  • Tennis (high level)
  • Spirituality
  • Reading
  • Socializing (of course)