Go, Frank

Prof. Dr. F.M. (Frank) Go


Professor of Tourism Management


R: T10-08
P: +31 10 408 2629
F: +31 10 408 9011
E: fgo@rsm.nl




Current position

  • Professor of Tourism Management
  • Academic Director Master of Hospitality Management, International Institute for Hospitality Management, Den Haag
  • Visiting professor Tourism Management, Catholic University of Leuven, Belgium (2004-2005)

Frank Go has been the Bewetoer Chair of Tourism Management at the Rotterdam School of Management, Erasmus University since September 1996.

He seeks to link practice and theory through an action learning approach, involving boundary spanning projects whereby working time is divided between tasks both at the university and external clients such as the Netherlands Federation of Travel Agencies (ANVR) ,Vlaanderen, and the Netherlands Bureau for Tourism.

Research Interests

  • Tourism Marketing
  • Tourism & IT
  • Event Management & Marketing
  • Image, Choice and Sense making
    • E-marketing: relations, encounters and emotions
    • Communities

Teaching

  • Master Elective: 'Event and Tourism Marketing' (1996-present)
  • Bachelor Elective: 'Rate and ranking systems for marketing decision making' (2001-present)
  • Service Operations Management, Module in Master of Hospitality Management, Erasmus University (2001-present)
  • Accompaniment of Ph. D. studies:
    • Virtual Tourism Destination Image: Glocal identities constructed, perceived and experienced
    • Governance of Global Inter-organizational Tourism Networks

2003-2004
International Research Project, Mexico, Rotterdam School of Management, Erasmus University (22 students).

1997 - 2000
Services Marketing, Minor, Rotterdam School of Management, Erasmus University


Career

  • 1996-present
    Professor of Tourism, Rotterdam School of Management, Erasmus University
  • 2004 2005
    Visiting professor Tourism Management, Catholic University of Leuven, Belgium
  • 2001-2002
    Visiting professor Tourism Management, University of Antwerp, Belgium
  • 1992- 1996
    Professor and Head of Department of Hospitality & Tourism Management, Faculty of Business, Hong Kong Polytechnic University
  • 1989- 1992
    Senior Lecturer (Associate Professor), School of Management, University of Calgary
  • 1981-1989
    Lecturer (Assistant Professor), Department of Hospitality & Tourism Management, Faculty of Business, Ryerson Polytechnic University

Frank Go serves on a regular basis as chairman and speaker at conferences, is a member of learned societies and on the editorial board of several academic journals addressing themes that reflect major strands of interdisciplinary research, thinking and practice, including marketing strategy, destination development, information and communication technology and innovation and change management.


Education

  • 1993: Ph.D. (Economics), University of Amsterdam
  • 1980: M.A., George Washington University, Washington, D.C. (U.S.A.)
  • 1973: B.Sc, Florida International University Miami (U.S.A)

Invited presentations

"Co-Creative Tourism Strategy," Open University Business School, UK, at the invitation of the Innovation and Knowledge Management Research Group, November, 2005

"Co-Creative Tourism Strategy," University of Turku, Finland, at the invitation of the Finnish Universities Network of Tourism Studies, May, 12th , 2005

"Strategic Management in the eTourism Context," the Catholic University of Leuven, April, 15th , 2005

"Leveraging the Global-Local Nexus in eTourism," eTourism Futures Forum School of Management@ the University of Surrey, March 21st , 2005

"E-Business What s Next : Scenarios Perspectives." Presented at:
ENTER Congress, 12th International Conference on Information Technoloy and Travel & Tourism, January, 28th, 2005

"An Innovative Communication Approach: Experiencing the Destination." Presented at:University of Rome, November, 24-26th, 2004


Publications

Research in progress:
Little, S.E., Holmes, L., & Go, F.M. (2005). The Skill of Travel: Networks into Neighborhoods , paper presented in the Stream Accessibility, Mobility and Connectivity: Changing Frontiers of Daily Routines , at the 37th World Congress of the International Institute of Sociology, Stockholm, July 5-9th 2005.

Keken, G., van, Govers, R., Go, F. (2005). Resident perceptions of local identity: the case of Zeeland, The Fourth Consumer Psychology of Tourism, Hospitality, and Leisure Research Conference, HEC, Montreal, Canada, July 17-20th.

Wijk, Jeroen van, Go, F.M., &Klooster, E. van t (2005). International Internships Impacts on international skills of Dutch Business students, paper presented at the Global International Internship Congress, Amsterdam, April 6 9.

Klooster, E. van t & Go, F.M., (2005). Establishing a global tourism learning ecology by means of loosely coupled systems, Information and Communication Technologies & Tourism, Proceedings ENTER Congress, Innsbruck, Austria, January 26 28th.

Go, F.M., & Klooster, E. van t (2005). Managing Globalization, e-Tourism Futures Forum, Guildford, UK: University of Surrey, March 21st 22nd.
Lemmetyinen, Arja & Go, F.M. (2005). Co-opting Tourist Competence toward Brand Image Building , Tourism Conference, University of Turku, Finland, May.

Lemmetyinen, Arja & Go, F.M. (2005). Finnish Tourism Companies and the Challenge of Trust Creation between local and global systems , IMP Conference, Erasmus University Rotterdam, September.

Bruin, A.M. de; Chadwick, S.; Go, F. (2005). The development of brands in professional sport: An examination of practice in Dutch Football Ere-divisie, paper presented at the EMAC Conference, Dublin, Ireland (June).

Govers, Robert and Go, F.M. (2005), "Projected destination Image online: Website content analysis of pictures and text," Journal of Information Technology and Tourism Volume 7(2).

Rekom, Johan, van and Go, F.M, Sustaining Cultural Identities in a Globalizing World , Annals of Tourism Research (under review).


Selected Publications
Govers, Robert & Go, Frank, M., (2004a) "Projected Destination Image Online: Website Content Analysis of Pictures and Text", Information Technology & Tourism, 6(1): 13 30.

Govers, Robert & Go, Frank, M., (2004b) " Cultural identities constructed, imagined and experienced: A 3 gap tourism destination image model", Tourism Interdisciplinary Journal, 52 (2): 165 183.


2003
Go F.M. (2003) Tourism in the Context of Globalization , Papers de Turisme, 23:151 171, selected as part of Collection of key articles from the most influential journals and books in the field (please note this is same article listed under book publications 1998).

Govers, Robert & Go, Frank, M., (2003) Deconstructing Destination Image in the Information Age , Information Technology & Tourism, 6(1): 13 30.

Go, Frank, M., Lee, Ronald M., & Russo, Antonio P., (2003) e Heritage in the Globalizing Society: Enabling Cross Cultural Engagement , Information Technology & Tourism, 6(1): 55 68.


2001
Riege, A, Perry, C and Go, F.M (2001) Partnerships in International Travel and Tourism Marketing: a Systems oriented Approach between Australia, New Zealand, Germany and the United Kingdom , Journal of Travel and Tourism Marketing, 11 (1), pp.59 77.


2000
Go, Frank M. & Robert Govers (2000) Integrated Quality Management for Tourist Destinations: A European Perspective on Achieving Competitiveness , Tourism Management, 21:79 88.

Go, F. and L. Moutinho (2000), International Tourism Management , Strategic Management in Tourism (ed L. Moutinho), Oxon: CABI ,315-335.

Go , F., and Appelman, J. (2000). Achieving global competitiveness in SMEs by building trust in interfirm alliances, Tourism in the Age of Globalisation ed wahab S and Cooper, C., London: Routledge, pp. 183-198.

Govers, R., Jansen Verbeke M and Go, F (2000). Virtual tourist destinations: assessing their communication effectiveness with and through foreign intermediaries, Information and Communication Technologies in Tourism, New York: Springer, pp 93-104;


Books

Frank Go has authored, co-authored and co-edited several volumes, including Towards interactive tourism: capitalising on virtual and physical value chains (with R. Govers and M. van den Heuvel, 1999); Transformatie in Toerisme , (Fonds Duursaam 1997); Ondernemen in toerisme , Stichting Maatschappij en Onderneming (1997), co-author R. Govers, Human Resource Management in the Hospitality Industry , New York: Wiley (1995); co-authors M. Monachello and T. Baum, and Tourism and Economic Development in Asia and Australasia, London: Pinter. (1997 and 1998) co-editor Carson L. Jenkins.


Conference presentations (2003-2004)

Go, F.M. (2004). Presentatie Trends en Toekomst VVV Texel, de Krim, September 30th

Go, F (2004). Address Small and Medium Sized Enterprises and Strategic Development , 54th Congress of the International Association of Scientific Experts in Tourism, Petra, Jordan, September 21st.

Go, F (2004). Address Crossing Borders: The Co-Evolution of Leading Minds , delivered at the occasion of the Graduation Ceremony Class of 2004, Master of Hospitality Management, Rotterdam: Erasmus University, September 16th.

Go, F.M. (2004) Exploring Global Self Help Group Potential In the Era of Distributed Work and Play , at the invitation of The Odyssee Group, University of Ulster, Jordanstown, Northern Ireland, August 23rd-27th.

Go, F.M. (2004) Travel and Technology Drivers of Global Transformation in the 21st Century , LIONS, at the invitation of Professor dr. ir. Jo van Nunen, Bleiswijk, June7th.

Go, F.M. (2004) Why Freedom Counts in Economic Development , Inaugural key note for the establishment of the permanent World Peace Flame, Reformed Church, Cadzand Dorp, May 9th.

Go, F.M. (2004) Gastcollege voor de students van de TIO Hogeschool, Rhenen, April 29th.

Go, F (2003). Hoe verhalen resulteren in grotere verbondenheid , presentatie Marketing OnderzoekAssociatie, Marketing Information Event, Rotterdam, November 6th.

Go, F (2003). Address delivered at the occasion of the Royal Hospitality Master Award, Rotterdam: Erasmus University, October 11th.

Go, F (2003). Address delivered at the occasion of the Graduation Ceremony, Master of Hospitality Management, Rotterdam: Erasmus University, September.

Weert, T. & Go, F.M. (2003) E training Practices for Professional Organisations, Life Long Learning, Pori, Finland, July7 11th .

Go, F (2003). Marketing Strategie Gemeente West Zeeuws Vlaanderen, Oostburg, October, 1ts.


Professional Activities

Reviewer for:

  • Journal of Quality Assurance in Hospitality and Tourism Management
  • Tourism and Hospitality Planning and Development
  • Journal of Travel and Tourism Marketing
  • Journal of International Hospitality, Leisure and Tourism Management
  • Information Technology and Tourism Journal
  • Journal of Hospitality and Tourism Marketing
  • Journal of Tourism Analysis
  • Journal of Hospitality & Leisure Marketing

Ad-hoc Reviewer for:

  • Journal of Organizational Change
  • Journal of Tourism Management
  • Annals of Tourism Research

Chair Ph.D. Workshop :
13th International Conference on Information Technology and Travel & Tourism, ENTER Congress in Lausanne, January 17th, 2006.


Program Committee:
Globally Distributed Work, First International Conference on Management of Globally Distributed Work in Bangalore, India, December 28-30th, 2005.


Co-Coordinator:
Innovation European Network, International Association for Scientific Experts in Tourism, with Professor Peter Keller and Professor Klaus Weiermaier, 2005.


Research Chair:

  • "E-Business What s Next," 12th International Conference on Information Technology and Travel & Tourism, January 26-28 2005 (with Andrew Frew).
  • 4th Consumer Psychology of Tourism, Hospitality, and Leisure Research (CPTHL) Symposium, HEC, Montreal, Canada, July 2005 (With A. Woodside & J.C. Chebat).
  • "The Future of Small and Medium Sized Enterprises in Tourism," Association of Scientific Experts in Tourism, Chair Plenary Session 5 SME and Strategic Development, Petra, Jordan, September, 19th 23rd , 2004.

Professional Affiliations

  • International Association for Scientific Experts in Tourism
  • International Federation for Information Technology and Tourism
  • Odyssey Group

Interesting Links