Prof. Dr. C.N.A. (Cor) Molenaar
Professor of E-Marketing
Room, Phone, Fax, E-mail
R: T10-17
P: +31 10 408 2753
F: +31 10 408 9011
E:
cmolenaar@rsm.nl
Current position
Prof. Dr C.N.A. (Cor) Molenaar (51) is a strategic consultant, specialised in the development of e-commerce strategies and Customer Relationship Management (CRM). Through his firm eXQuo Consultancy he advises organisations on the commercial application of Internet and CRM.
Furthermore, he is a professor for the chair of E-Marketing at the Business Administration faculty of the Erasmus University in Rotterdam.
Education
Cor Molenaar completed several studies in the field of economics, marketing and information technology. In 1992 he graduated in the masterprogramme Change Management at the free university in Amsterdam. In January 1997 he promoted at the Rijksuniversity of Groningen on the subject: 'application of information technology in marketing'. His promoters were Prof. Dr. P.S.H. Leeflang and Prof. Dr. J.C. Hoekstra
Publications
He has published 16 books on automation in commercial functions.
Presentations
He is a frequently requested speaker at conventions, both in the Netherlands and abroad.
Research
Due to his activities for the chair of e-marketing at the Erasmus University, Cor Molenaar is closely involved with the study of e-commerce. This program is offered by the Erasmus University in co-operation with several leading universities in Europe and the United States. He also conducts several researches with students, in the field of Internet and marketing.
Advisory Relations
Cor Molenaar is adviser of
- Twinsoft in Vianen
- DMSA, the association of Direct Marketing Organisations in Amsterdam
- Unique International,supervisory director of this group of temporary employment agencies, listed on the Amsterdam stock exchange.
