Puntoni, Stefano

Associate Professor

Room, Phone, Fax, E-mail
R: T10-21
P: +31 10 408 1184
F: +31 10 408 9011
E: spuntoni@rsm.nl

Academic positions

• Summer 2010 
  Visiting Professor, London Business School
• 2010 – Current
  Associate Professor, Department of Marketing Management, Rotterdam School of Management, Erasmus University
• 2005 – 2010
  Assistant Professor, Department of Marketing Management, Rotterdam School of Management, Erasmus University
• 2005 – Current
  Member, Erasmus Research Institute of Management (ERIM)
• Spring 2004
  Visiting Professor, Bocconi University, Milan
• 2000 – 2004
  Research Assistant, London Business School

Education

• 2005: Ph.D. in Marketing, London Business School
• 2000: B.Sc. in Statistics (Minor: Economics), University of Padua (Italy)

Research interests

Consumer behavior; Social cognition; Social influence; Globalization; Self-identity; Advertising and brand meaning

Teaching

• Brand Management (Executive MBA)
• Topics in Consumer Behavior: Social Psychological Perspectives (PhD)

Awards and academic honors

• 2010: Faculty Fellow, EMAC Doctoral Colloquium, Copenhagen
• 2008: Named "Professor to Watch" by the Financial Times
• 2007: Faculty Fellow, EACR Doctoral Consortium, Milan
• 2007: Awarded a Marie Curie Fellowship (research grant from the European Commission; 2007-2008,€132.000)
• 2006: Awarded a EUR Fellowship (research grant from the board of Erasmus University to most promising young faculty; 2009-2013, €200.000)
• 2006: Winner of the Emerald/EFMD Outstanding Doctoral Research Award
• 2004: Awarded an Ogilvy Foundation Research Grant (2004-2005)
• 2004: EMAC Doctoral Consortium Fellow, Murcia (Spain)
• 2003: AMA-Sheth Doctoral Consortium Fellow, University of Minnesota (USA)
• 2001: Awarded a Research Studentship from the Economic and Social Research Council (UK research funding body; 2001-2004)
• 2000: Graduated Summa Cum Laude from the University of Padua, Italy (Score above the 98th percentile; degree completed 12 months earlier than average)

Publications

Puntoni, Stefano, Steven Sweldens, and Nader Tavassoli (2010), “Gender Identity Salience and Perceived Susceptibility to Breast Cancer,” Journal of Marketing Research, conditionally accepted.

De Langhe, Bart, Stefano Puntoni, Daniel Fernandes, and Stijn van Osselaer (2010), “ The Anchor Contraction Effect in International Marketing Research,” Journal of Marketing Research, forthcoming.

Puntoni, Stefano, Joelle Vanhamme, and Ruben Visscher (2010), “ Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and Advertising Evaluations,” Journal of Advertising, forthcoming.

Puntoni, Stefano, Jonathan E. Schroeder, and Mark Ritson (2010), “ Meaning Matters: Polysemy in Advertising,” Journal of Advertising, 39 (2), 51-64.

Hamilton, Rebecca W., Stefano Puntoni, and Nader T. Tavassoli (2010), “ Categorization by Groups and Individuals ,” Organizational Behavior and Human Decision Processes, 112, 70-81.

Puntoni, Stefano, Bart de Langhe, and Stijn van Osselaer (2009), “ Bilingualism and the Emotional Intensity of Advertising Language,” Journal of Consumer Research, 35 (April), 1012-25.

Puntoni, Stefano and Nader T. Tavassoli (2007), “ Social Context and Advertising Memory,” Journal of Marketing Research, 44 (May), 284-296.

Ambler, Tim, Flora Kokkinaki, and Stefano Puntoni (2004), “ Assessing Marketing Performance: Reasons for Metrics Selection”, Journal of Marketing Management, 20 (3/4), 475-498.

Ambler, Tim and Stefano Puntoni (2003), “Measuring Marketing Performance,” in Marketing Changes, Susan Hart, ed. London: International Thompson Business Press, 289-352.

University service

• 2009 – Academic Coach, MBA Marketing Career Board
• 2008 – Current: Coordinator, ERIM Research Seminar Series in Marketing
• 2006 – Current: Founding administrator and supervisor, ERIM Research Participation System (the ERIM subject pool)
  
  

Professional activity

• 2008 – Present: Editorial Review Board, International Journal of Research in Marketing.
• 2010: Programme Committee, Association for Consumer Research, North American Conference.
• 2010: Track Chair (Advertising, Promotion and Marketing Communication), European Marketing Academy, Annual Conference.
• Ad-hoc reviewer: Consumption, Markets & Culture; Israel Science Foundation; Journal of Business Ethics; Journal of Interactive Marketing; Journal of Organizational Change Management; Social Sciences and Humanities Research Council of Canada.

Invited talks

• London Business School, May 2010
• IESEG (Lille, France), February 2010
• Tilburg University (Tilburg, the Netherlands), April 2009
• Cass Business School, City University (London, UK), March 2009
• Maastricht University (Maastricht, the Netherlands), March 2009
• University of Bologna (Bologna, Italy), October 2008
• University of Groningen (Groningen, the Netherlands), April 2008
• Wageningen University (Wageningen, the Netherlands), October 2007
• IESE (Barcelona, Spain), December 2006
• European School of Management and Technology (Berlin, Germany), December 2006
• Tilburg University (Tilburg, the Netherlands), November 2006
• Catholic University of Leuven (Leuven, Belgium), December 2005
• ESSEC (Paris, France), December 2004
• Zicklin School of Business, Baruch College, CUNY (New York, USA), November 2004
• Kellogg School of Management, Northwestern University (Chicago, USA), October 2004
• HEC (Paris, France), September 2004
• RSM Erasmus University (Rotterdam, the Netherlands), September 2004
• Stockholm School of Economics (Stockholm, Sweden), June 2004
• Bocconi University School of Management (Milan, Italy), May 2004
• University of Worcester (Worcester, U.K), December 2003

Selected media mentions

Financial Times; The Times (London); Advertising Age; Knowledge@Wharton; Science Daily; Velocity (VLM’s in-flight magazine); Campaign Magazine; Brand Republic.

Conference proceedings

• “The Anchor Contraction Effect in International Marketing Research,” Marketing Science Conference, Cologne (Germany), 2010.
• “Categorization by Groups,” European Marketing Academy Conference, Copenhagen (Denmark), 2010.
• “The Anchor Contraction Effect in International Marketing Research,” Society for Consumer Psychology Winter Conference, St. Pete Beach (USA), 2010.
• “Gender Identity Salience and Perceived Vulnerability to Breast Cancer,” Association for Consumer Research Conference, San Francisco (USA), 2008.
• “Bilingualism and the Emotional Intensity of Advertising Language,” Association for Consumer Research Conference, San Francisco (USA), 2008.
• “Like Father, Like Son? Inter-Generational Differences in Response to Ethnic Cues and Targeted Communication,” European Marketing Academy Conference, Brighton (UK), 2008.
• “At Your Own Risk: The Influence of Self-Identity on Perceived Vulnerability to Identity-Specific Risks”, Society for Consumer Psychology Winter Conference, Las Vegas (USA), 2007.
• “Categorization by Groups and Individuals,” Association for Consumer Research Conference, Memphis (USA), 2007.
• “At Your Own Risk: The Influence of Self-Identity on Perceived Vulnerability to Identity-Specific Risks”, European Conference of the Association for Consumer Research, Milan (Italy), 2007.
• “Advertising Language and Emotional Appraisal,” European Marketing Academy Conference, Athens (Greece), 2006.
• “The Influence of Identity Salience and Social Context on Advertising Reception,” European Marketing Academy Conference, Milan (Italy), 2005.
• “The Influence of Social Context on Advertising Reception,” Association for Consumer Research Conference, Portland (USA), 2004.
• “The Influence of Social Context on Advertising Reception,” European Marketing Academy Conference, Murcia (Spain), 2004.
• “The Influence of Social Context on Advertising Reception,” European Conference of the Association for Consumer Research, Dublin (Ireland), 2003. “The Multiple Meanings of a TV Ad,” European Conference of the Association for Consumer Research, Dublin (Ireland), 2003.
• “Thinking Machines and Pleasure Seekers: Marketing Implications of Reversal Theory,” European Academy of Management Conference, Milan (Italy), 2003.
• “Latitudes of Price Acceptance: Measurement and Implications,” Marketing Science Conference, Edmonton (Canada), 2002.

Professional affiliation

• American Marketing Association  
• Association for Consumer Research
• European Marketing Academy
• Society for Consumer Psychology