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Assistant Professor
Room, Phone, Fax, E-mail
R: T10-21
P: +31 10 408 1184
F: +31 10 408 9011
E:
spuntoni@rsm.nl
Academic positions
- 2005 – Current
Assistant Professor, Department of Marketing Management, Rotterdam School of Management, Erasmus University
- 2005 – Current
Associate Member, Erasmus Research Institute of Management (ERIM)
- Spring 2004
Visiting Professor, Bocconi University, Milan
- 2000 – 2004
Research Assistant, London Business School
Education
- 2005: Ph.D. in Marketing, London Business School
2000: B.Sc. in Statistics (Minor: Economics), University of Padua (Italy)
Research interests
I study consumer behavior using a social cognitive approach. My main areas of interest are the social determinants of intra- and interpersonal phenomena, with a focus on social desirability, and the consequences of globalization for consumer behavior, with a focus on identity and language effects. I am also interested in how advertising and brand meaning is created in the marketplace.
Teaching
- Brand Management (Executive MBA)
Awards and academic honors
- 2008: Named "Professor to Watch" by the Financial Times
- 2008 – Current: Editorial Review Board, International Journal of Research in Marketing
- 2007: Faculty Fellow, EACR Doctoral Consortium, Milan
- 2007: Awarded a Marie Curie Fellowship (research grant from the European Commission; 2007-2008,€132.000)
- 2006: Awarded a EUR Fellowship (research grant from the board of Erasmus University to most promising young faculty; 2009-2013, €200.000)
- 2006: Winner of the Emerald/EFMD Outstanding Doctoral Research Award
- 2004: Awarded an Ogilvy Foundation Research Grant (2004-2005)
- 2004: EMAC Doctoral Consortium Fellow, Murcia (Spain)
- 2003: AMA-Sheth Doctoral Consortium Fellow, University of Minnesota (USA)
- 2001: Awarded a Research Studentship from the Economic and Social Research Council (UK research funding body; 2001-2004)
- 2000: Graduated Summa Cum Laude from the University of Padua, Italy (Score above the 98th percentile; degree completed 12 months earlier than average)
Publications
Hamilton, Rebecca W., Stefano Puntoni, and Nader T. Tavassoli (2010), “
Categorization by Groups and Individuals,”
Organizational Behavior and Human Decision Processes, forthcoming.
Puntoni, Stefano, Joelle Vanhamme, and Ruben Visscher (2009), “
Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and Advertising Evaluations,”
Journal of Advertising, forthcoming.
Puntoni, Stefano, Jonathan E. Schroeder, and Mark Ritson (2009), “
Meaning Matters: Polysemy in Advertising,”
Journal of Advertising, forthcoming.
Puntoni, Stefano, Bart de Langhe, and Stijn van Osselaer (2009), “
Bilingualism and the Emotional Intensity of Advertising Language,”
Journal of Consumer Research, 35 (April), 1012-25.
Puntoni, Stefano and Nader T. Tavassoli (2007), “
Social Context and Advertising Memory,”
Journal of Marketing Research, 44 (May), 284-296.
Puntoni, Stefano and Nader T. Tavassoli (2005) “Motivational Influences of Social Context on Consumer Behavior”,
Advances in Consumer Research, 32, 280-282.
Ambler, Tim, Flora Kokkinaki, and Stefano Puntoni (2004), “Assessing Marketing Performance: Reasons for Metrics Selection”,
Journal of Marketing Management, 20 (3/4), 475-498.
Ambler, Tim and Stefano Puntoni (2003), “Measuring Marketing Performance,” in
Marketing Changes, Susan Hart, ed. London: International Thompson Business Press, 289-352.
Puntoni, Stefano (2001), “Self-Identity and Purchase Intention: An Extension of the Theory of Planned Behavior”,
European Advances in Consumer Research, 5, 130-134.
Working papers
“The Anchor Contraction Effect in International Marketing Research” (with Bart de Langhe, Daniel Fernandes, and Stijn van Osselaer)
“Gender Identity Salience and Perceived Vulnerability to Breast Cancer” (with Steven Sweldens and Nader Tavassoli)
“Bicultural Identity and the Dark Side of Targeting” (with Americus Reed and Peeter Verlegh).
“Biased Biases: Self-Presentation Concerns in Comparative Optimism” (with Steven Sweldens, Justin Kruger, and Maarten Vissers).
University service
- 2009 – Academic Coach, MBA Marketing Career Board
- 2008 – Current: Coordinator, ERIM Research Seminar Series in Marketing
- 2006 – Current: Founding administrator and supervisor, ERIM Research Participation System (the ERIM subject pool)
Invited talks
- Tilburg University (Tilburg, the Netherlands), April 2009
- Cass Business School, City University (London, UK), March 2009
- Maastricht University (Maastricht, the Netherlands), March 2009
- University of Bologna (Bologna, Italy), October 2008
- University of Groningen (Groningen, the Netherlands), April 2008
- Wageningen University (Wageningen, the Netherlands), October 2007
- IESE (Barcelona, Spain), December 2006
- European School of Management and Technology (Berlin, Germany), December 2006
- Tilburg University (Tilburg, the Netherlands), November 2006
- Catholic University of Leuven (Leuven, Belgium), December 2005
- ESSEC (Paris, France), December 2004
- Zicklin School of Business, Baruch College, CUNY (New York, USA), November 2004
- Kellogg School of Management, Northwestern University (Chicago, USA), October 2004
- HEC (Paris, France), September 2004
- RSM Erasmus University (Rotterdam, the Netherlands), September 2004
- Stockholm School of Economics (Stockholm, Sweden), June 2004
- Bocconi University School of Management (Milan, Italy), May 2004
- University of Worcester (Worcester, U.K), December 2003
Conference presentations
- “Bilingualism and the Emotional Intensity of Advertising Language,” Association for Consumer Research Conference, San Francisco (USA), October 23-25 (2008).
- “Like Father, Like Son? Inter-Generational Differences in Response to Ethnic Cues and Targeted Communication,” European Marketing Academy Conference, Brighton (UK), May 27-30 (2008).
- “Advertising Language and Emotional Appraisal,” European Marketing Academy Conference, Athens (Greece), May 23-26 (2006).
- “The Influence of Identity Salience and Social Context on Advertising Reception,” European Marketing Academy Conference, Milan (Italy), May 23-27 (2005).
- “Motivational Influences of Social Context on Consumer Behavior,” Special session chaired at the Association for Consumer Research Conference, Portland (USA), October 7-9 (2004).
- “The Influence of Social Context on Advertising Reception,” European Marketing Academy Conference, Murcia (Spain), May 18-21 (2004).
- “The Influence of Social Context on Advertising Reception,” European Conference of the Association for Consumer Research, Dublin (Ireland), June 4-7 (2003).
- “The Multiple Meanings of a TV Ad,” European Conference of the Association for Consumer Research, Dublin (Ireland), June 4-7 (2003).
- “Thinking Machines and Pleasure Seekers: Marketing Implications of Reversal Theory,” European Academy of Management Conference, Bocconi University, Milan (Italy), April 3-5 (2003).
- “Latitudes of Price Acceptance: Measurement and Implications,” Marketing Science Conference, University of Alberta, Edmonton (Canada), June 27-30 (2002).
- “Self-Identity and Purchase Intention: An Extension of the Theory of Planned Behavior,” European Conference of the Association for Consumer Research, Berlin (Germany), June 20-23 (2001).
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