Ataman, Berk

Dr. B. (Berk) Ataman

Assistant Professor


Room, Phone, Fax, E-mail
R: T10-23
P: +31 10 408 2612
F: +31 10 408 9011
E: bataman@rsm.nl










Academic positions

  • 2007 – Current: Associate Member, Erasmus Research Institute of Management
  • 2006 – Current: Assistant Professor, Department of Marketing Management, Rotterdam School of Management, Erasmus University
  • Fall 2005: Visiting Doctoral Student, Duke University, United States
  • 2002 – 2006: Doctoral Student, Tilburg University
  • 1999 – 2002: Research Assistant, Istanbul Technical University

Education

  • 2007: PhD in Marketing (Tilburg University), cum laude
    • Dissertation: “Managing Brands”
    • Chairs: Harald J. van Heerde (Tilburg University) & Carl F. Mela (Duke University)
    • Winner of 2008 Emerald/EFMD Outstanding Doctoral Research Award
    • Finalist PIM Marketing Science Prize 2008
  • 2002: MSc in Management Engineering (Istanbul Technical University)
  • 1998: BSc in Management Engineering (Istanbul Technical University)

Research interests

  • Marketing mix and long-term brand performance
  • Dynamics of common market shocks
  • Dynamic (Non-)Linear Models
  • Bayesian data analysis


Publications

  • Ataman, M. Berk, Harald J. van Heerde, and Carl F. Mela (2009). “ The Long-term effect of marketing strategy on brand sales” forthcoming, Journal of Marketing Research.
  • Ataman, M. Berk, Carl F. Mela, and Harald J. van Heerde. 2008. “ Building Brands.” Marketing Science, 27(6), 1036-1054.” 
    • Finalist, John D.C. Little Best Paper Award
    • Citation of Excellence Winner, 2008
  • Ataman, M. Berk, Carl F. Mela, and Harald J. van Heerde. 2007. “ Consumer Packaged Goods in France: National Brands, Regional Chains and Local Branding.” Journal of Marketing Research, 44 (February), 14-20.
  • Erdogan, Nevnihal, Ayse Akyol, M. Berk Ataman, and Vedia Dokmeci. 2007. “Comparison of Urban Housing Satisfaction in Modern and Traditional Neighborhoods.” Social Indicators Research, 81 (March), 127-148.
  • Ataman, Berk and Burc Ulengin. 2003. “A Note on the Effect of Brand Image on Sales.” Journal of Product and Brand Management. 12 (4), 237-250.

Manuscripts under preparation

  • A Behavioral Perspective on Preference Evolution in Choice-based Conjoint Analysis (with Robert P. Rooderkerk)
  • Preference Evolution under Changing Choice-set Composition (with Robert P. Rooderkerk)
  • The Impact of Weather on Price Promotion Sensitivity (with Katrijn Gielens and Barbara Deleersnyder)
  • Who Benefits from Brand Exits? (with Barbara Deleersnyder)
  • The Spatiotemporal Drivers of Store Equity
  • Consumer and Market Response to Adoption of a New Currency

Invited talks/seminars and Conference presentations

  • Koc University (Preference Evolution under changing choice-set composition), December 2009
  • Koc University (PhD tutorial on Marketing Dynamics and Brand Performance), December 2009
  • Eindhoven University of Technology (Building and Managing Brands), November 2009
  • Marketing Science Conference (Preference Evolution under Changing Choice-set Composition: A Behavioral Perspective), June 2009
  • INSEAD (The Long-term Effect of Marketing Strategy on Brand Performance), March 2009
  • University of Calabria (Workshop on Forecasting Time Series), July 2008
  • Catholic University Leuven (The Impact of Weather on Price Promotion Sensitivity), March 2008
  • Accenture, Marketing Sciences (Workshop on Marketing Dynamics), December 2007
  • Marketing Dynamics Conference (Workshop on Dynamic Linear Models, with H.J. van Heerde), August 2007
  • Marketing Dynamics Conference (Building Brands), August 2007
  • Marketing Science Conference (Building Brands), June 2007
  • Research Day, Erasmus University Rotterdam (Building Brands), November 2007
  • Marketing Science Conference (Strategies for Building New Brands), June 2005
  • Wageningen University (The Long-term Effect of Marketing Strategy on Brand Performance), May 2006
  • University of Groningen (The Long-term Effect of Marketing Strategy on Brand Performance), November 2005  
  • Catholic University of Leuven (The Long-term Effect of Marketing Strategy on Brand Performance), December 2005
  • Free University of Amsterdam (The Long-term Effect of Marketing Strategy on Brand Performance), December 2005
  • RSM Erasmus University (The Long-term Effect of Marketing Strategy on Brand Performance), December 2005 
  • Marketing Dynamics Conference (Managing Brands), September 2005
  • Marketing Science Conference (Managing Brands), June 2005
  • World Business Congress (Applicant Reactions to Employment Interviews), July 2004
  • EURO Informs (The Effect of Applicant Characteristics on Employment Interview Satisfaction), July 2003
  • World Business Congress (Technology Transfer, R&D and Trade Policies), July 2002
  • World Marketing Congress (The Effect of Brand Image on Sales), June 2001

Teaching

  • 2009 – Current: Brand Management (MBA, Rotterdam School of Management)
  • 2006 – 2009: Brand Management (MSc Marketing Management, Rotterdam School of Management)
  • 2002 – 2006: Introduction to Marketing (Business Studies, Tilburg University)

Awards and academic honors

  • 2008: EUR Fellowship (€200.000)
  • 2005: Financial support from Marketing Science Institute and Zyman Institute of Brand Science ($15.000)

Professional services

  • Editorial Review Board, International Journal of Research in Marketing
  • Ad-hoc reviewer, Journal of Marketing Research
  • Ad-hoc reviewer, European Journal of Marketing
  • Track chair (Product and Brand Management), EMAC 2009
  • Track chair (Product and Brand Management), EMAC 2008
  • Ad-hoc reviewer, Journal of Marketing
  • Ad-hoc reviewer, AMA Winter Conference
  • Ad-hoc reviewer, MSI Competition—JMR Special Issue Practitioner–Academic Collaborative Research