Assistant Professor
R: T10-11
P: +31 10 408 2935
F: +31 10 408 9011
E:
mszymanowski@rsm.nl
Fields of Interest
- Brands
- Consumer learning
- Bayesian learning models
Current Working papers and papers Under Review
- Szymanowski, Maciej, Gijsbrechts, Els 2007. "Conditional-Brand Learning. When are Private labels Private." under preparation for initial submission.
Teaching Experience
- 2003-2007 International business Research (Tilburg University)
Education
- 2003-2007 Ph.D. Student (marketing), Tilburg University Dissertation: Strategic Issues in Managing Private label Brands. Advisor: Els Gijsbrechts (Tilburg University)
- 2001-2003 MSc. Organization and Strategy (Tilburg University)
- 1996-2001 MSc. International business (Krakow University of Economics)
Conference Presentations
- "Conditional Cross-Brand Learning. When are Private Labels Private." Presented at Marketing Science Conference, July 2007; Marketing Dynamics Conference, August 2007
- "Is the Growth of Strategic Alliances a Permanent or a Transitory Phenomenon? The Case of Biologicals." Presented at Strategic Alliances: Governance and Contracts Conference, IESE Business School, Barcelona, 2005
Invited Seminars
- Conditional Cross-Brand learning. When are Private labels Private
- RSM, Rotterdam, January 2007
- HEC, Paris, February 2007
- Erasmus University Rotterdam, February 2007
- Free University Amsterdam, March 2005
