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Dr. R. (Ralf) van der Lans
Associate Professor
R. T10-13
T. +31 10 408 1131
F. +31 10 408 9011
E.
rlans@rsm.nl
Fields of interest
- Bayesian Data Analysis
- Eye Movements
- Retailing
- Spatial Models
- Visual Attention
- Online Marketing
Teaching
- Consumer Marketing Research (Master Marketing Management)
- Marketing (Master General Management)
- Supervisor Master theses & internships
Career
- 2005 - current
Assistant Professor at the Department of Marketing Management, RSM Erasmus University
- 2006
PhD in Marketing (Tilburg University), cum laude
Supervisors: Prof. Dr. F.G.M. Pieters (Tilburg University), Prof. Dr. M. Wedel (University of Maryland)
Title: Brand Search
- 2001
M.Sc. Econometrics (Erasmus University Rotterdam), cum laude
Publications
- van der Lans, Ralf, Gerrit van Bruggen, Jehoshua Eliashberg, Berend Wierenga,
“A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth”, Marketing Science, forthcoming.
- Van der Lans, R., J. Cote, C. Cole, S.M. Leong, A. Smidts, P.W. Henderson, C. Bluemelhuber, P.A. Bottomley, J.R. Doyle, A. Fedorikhin, M. Janakiraman, B. Ramaseshan, B. Smitt (2008), “
Cross-National Logo Evaluation Analysis: An Individual Level Approach,” Marketing Science, forthcoming.
- Van der Lans, R. R. Pieters, M. Wedel (2008),
Competitive Brand Salience,
Marketing Science, 27 (5).
- Van der Lans, R., R. Pieters, M. Wedel (2008),
“Eye-Movement Analysis of Search Effectiveness,”
Journal of the American Statistical Association, 103 (482), p. 452-461.
- Van der Lans, R. (2007), Gevecht om aandacht op het schap: Meten van merkopvallendheid, Jaarboek MOA/Ontwikkelingen in het Markttonderzoek, p.53-69.
- Van der Lans, R. (2001), Het opvoerproces van post: een transportprobleem met een aanvoereis, Medium Econometrische Toepassingen, 9(4).
Awards
-
ERIM Award for Outstanding Performance by a Young Researcher 2007
- Winner SAP-PIM Marketing Science Prize 2007
Conference presentations
- Predicting the Spread of Electronic Word-of-Mouth in Viral Marketing Campaigns, Marketing Dynamics Conference, University of Groningen, 2007
- Managing Brand Salience, Marketing Science Conference, Singapore Management University, 2007
- Incidental Brand Learning in Front of the Shelf, Marketing Science Conference, University of Pittsburgh, 2006
- Control of Consumer Attention: Stimulus and Memory Factors in Brand Search, Marketing Science Conference, Emory University (Atlanta), 2005.
- A Dynamic Spatial Model for Target Search: Covert Task Switching over Time and Space, Marketing Science Conference, Erasmus University Rotterdam, 2004.
- In Search of the Brand, Marketing Science Conference, University of Maryland, 2003.
- Collection of Mail: A Transportation Problem with a Supply Restriction, Euro Conference on Operation Research, Erasmus University Rotterdam, 2001.
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