Dr. Y.M. (Yvonne) van Everdingen
Associate Professor of Marketing
R: T10-20
P: +31 10 408 2054
F: +31 10 408 9011
E:
yeverdingen@rsm.nl
Employment
| 2002 – current |
Associate Professor of Marketing, Rotterdam School of Management, Erasmus University, The Netherlands |
| 1995 – 2002 |
Assistant Professor of Marketing, Rotterdam School of Management, Erasmus University, The Netherlands |
| 1995 – 1997 |
Researcher (Business Economics with specialization in Marketing) at the Economic and Social Institute, Vrije Universiteit Amsterdam, The Netherlands |
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Education
1995: Ph.D. in Marketing, Vrije Universiteit Amsterdam, The Netherlands
1990: M.Sc., Faculty of Economics, Vrije Universiteit Amsterdam, The Netherlands
Research Interests
- Adoption and diffusion of innovations
- Brand portfolio management
- Consumer preferences for local and global brands
Teaching experience
| 1995 – current |
Global Marketing Management, Rotterdam School of Management, Erasmus University, Rotterdam |
| 2001 |
PhD course Marketing Management, organised by the Dutch Network of Business Economics (NOBO/LNBE), topic: “Innovation and adoption of new products” |
| 1999 |
International product management, Erasmus University Rotterdam. |
| 1998-1999 |
New product management, Erasmus University Rotterdam. |
| 1995-1998 |
Marketing management and marketing research, Erasmus University Rotterdam. |
| 1990-1994 |
Business Game (VUMAS), Vrije University Amsterdam. |
| 1988-1990 |
Quantitative Methods I (Fall) and Quantitative Methods II (Spring), Vrije University Amsterdam. |
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Journal publications
Everdingen, Yvonne van, Dennis Fok, Stefan Stremersch (2009). Modeling Global Spill-Over of New Product Takeoff. Journal of Marketing Research, Vol. XLVI (October 2009), 637-652
Waarts, E. and Y.M. van Everdingen (2006). Fashion retailers rolling out across multi-cultural Europe. International Journal of Retail & Distribution Management, Vol. 34 No. 8, 645-657.
Waarts, E. and Y.M. van Everdingen (2005). The influence of national culture on the adoption status of innovations. An empirical study among firms across European countries. European Management Journal, Vol 23 No. 6 (December 2005), 601-610.
Everdingen, Yvonne M. van, Wouter B. Aghina and Dennis Fok (2005). Forecasting cross-population innovation diffusion: A Bayesian approach. International Journal of Research in Marketing, (Vol 22, No. 3 – September 2005), 293-308.
Everdingen, Yvonne M. van and Wouter B. Aghina, "Het voorspellen van de international diffusie van innovaties: een adaptieve, Bayesiaanse schattingsmethode",
Jaarboek van de MarktOnderzoekAssociatie: Ontwikkelingen in het marktonderzoek 2004, 197-219
Everdingen Yvonne M. and Eric Waarts, " The effect of national culture on the adoption of innovations,
Marketing Letters, Vol 14, no. 3 (November 2003), 217-232
Waarts, Eric, Yvonne M. van Everdingen and Jos van Hillegersberg, Examining shifts in the effects of adopting stimulating factors along the diffusion curve,
Journal of Product Innovation Management, Vol.19, No.6 (November 2002), pp.412-423
Everdingen, Y.M. van and B. Wierenga, Intra-firm adoption decisions: the role of inter-firm and intra-firm variables, with an application to the common European currency,
European Management Journal, Vol.20, No.6 (December 2002), pp.649-663
Everdingen, Y.M. van & Gary Bamossy, Marketing of a Financial Innovation: Commercial use of the euro by European companies prior to mandatory adoption,
Journal of Business Research, (Vol. 48) May 2000, p. 123-133.
Everdingen, Yvonne, Jos van Hilligersberg and Eric Waarts, ERP Adoption by European midsize companies,
Communications of the ACM, Vol. 43, No. 4, April 2000, pp. 27-31.
Everdingen, Y.M. van & W. Fred van Raaij, Met gelijke munt betalen Wat verwachten consumenten van de euro?,
Maandblad voor Accountancy en Bedrijfseconomie, 73e jaargang nummer 10 (oktober 1999), pp. 545-555.
Everdingen, Y.M. van & W.F. van Raaij, The dutch people and the Euro: a structural equations analysis relating national identity and economic expectations to attitude towards the Euro,
Journal of Economic Psychology, Vol. 19, No. 6 (December 1998), pp. 721-740
Muller-Peters, A., R.Pepermans, G.Kiell, N.Battaglia, S.Beckmann, C.Burgoyne, M.Farhangmehr, G.Guzman, E.Kirchler, C.Koenen, F.Kokkinaki,M. Lambkin, D.Lassarre, F.R.Lenoir, R.Luna-Arocas, A.Marell, K.Meier, J.Moisander, G.Ortona, C.Pinho, I.Quintanilla, D.Routh, F.Scacciati, L.Uusitalo,
Y.M.van Everdingen, W.F.van Raaij, R.Wahlund, Explaining attitudes towards the Euro. Design of a Cross-National Study.
Journal of Economic Psychology, Vol.19, No.6 (December 1998), pp.663-680
Everdingen, Y.M. van, Het Europese bedrijfsleven en de ECU: De Marketing van een Financi le Innovatie,
Maandblad voor Accountancy en Bedrijfseconomie (MAB), 71, januari/februari 1997, pp.33-40.
Everdingen, Yvonne M. van (1996), Het beslissingsproces omtrent de European Currency Unit bij Europese ondernemingen,
Bedrijfskunde, jaargang 68 (1996), nr. 4, pp. 66-69.
Lubbers, R.F.M., A.L. Bovenberg, F.A.G. den Butter & Y.M. van Everdingen (1996), De economische wetenschap in Nederland verkend,
Economisch Statistische Berichten, 27-3-1996, pp. 268-272.
Everdingen, Y.M. van, De European Currency Unit: De adoptie en diffusie van een financiele innovatie,
Jaarboek Nederlandse Vereniging voor Marktonderzoekers, 1995, Hoofdstuk 11, pp.141-157.
Recent working papers
Everdingen, Yvonne van, Dennis Fok, Stefan Stremersch (2008). Modeling Global Spill-Over of New Product Takeoff. ERIM Report Series Research in Management, ERS-2008-067-MKT (October 2008).
Everdingen, Yvonne van, Laurens Sloot, Peter Verhoef (2008). The Moderating Roles of Relationship Quality and Dependency in Retailers’ New Product Adoption Decision. ERIM Report Series Research in Management, ERS-2008-065-MKT (October 2008).
Books
Everdingen, Yvonne M. van, Ruud T. Frambach & Bas Hillebrand (1998),
De Marketing van Nieuwe Producten: Het adoptiemodel in de praktijk. Uitgeverij Lemma, Utrecht. ISBN: 90-5189-668-9, 127 pages.
Verkenningscommissie Economische Wetenschappen (voorzitter: R.F.M. Lubbers; secreatis: Y.M. van Everdingen),
Kijk op Economische Kennis, Overlegcommissie Verkenningen, Amsterdam, Maart 1996. ISBN: 90-6984-148-7, 109 pages.
Everdingen, Y.M. van,
Adoption and Diffusion of the European Currency Unit: An empirical study among European companies. Thesis Publishers, Amsterdam, 1995. ISBN: 90-5170-330-9, 300 pages.
Chapters in Books
Kloosterman, L.P.O., J. Bunt, F. van Eenennaam & Y.M. van Everdingen (2004), Internationale Marketing, Chapter 18 (pp. 497-518) in: Waarts, Lamperjee, Peelen & Koster (2004): NIMA Marketing Lexicon, fourth edition, Wolters-Noordhoff Groningen.
Everdingen, Yvonne van, Jos van Hillegersberg and Eric Waarts (2001), ERP Adoption by European midsize companies, in: Enterprise Resource Planning Systems - Leveraging the Benefits, M. Fahey (ed.), CIMA Publishing, 2001, pp. 39-45.
Everdingen, Yvonne M. van and W. Fred van Raaij (2001), Dutch people’s attitudes towards the euro: a trade-off between costs and benefits, in: Anke Mueller-Peters, Roland Pepermans, Guido Kiell and Minoo Farhangmehr (eds.),
The Psychology of European Monetary Union: A Cross-National Study of Public Opinion Towards the Euro, Compostela Group of Universities 2001, pp. 344-365.
Everdingen, Y.M. van, P. Matthyssens & P. Pauwels (1999), Country exit strategies and decision making: An exploratory study among Dutch companies, in: K. Backhaus (ed.)
Contemporary developments in marketing, Editions ESKA, Paris, 1999, pp. 215-226. ISBN: 2-86911-672-1.
Kloosterman, L.P.O., J. Bunt, F. van Eenennaam & Y.M. van Everdingen (1999), Internationale Marketing, Chapter 18 in: Waarts, Lamperjee, Peelen & Koster (1999): NIMA Marketing Lexicon, third edition, Wolters-Noordhoff Groningen.
PhD students (Co-chair)
Baris Depecik – Global Marketing Decisions and Firm Performance (start February 2008) – Promotor Gerrit van Bruggen
Professional activities
Ad hoc reviewer for Journal of Marketing, International Journal of Research in Marketing, European Journal of Marketing, and Journal of International Consumer Marketing.
Member of:
ERIM
EMAC
