Waarts, Eric

Prof. Dr. E. (Eric) Waarts

R: T5-03
P: +31 10 408 2095/8658
F: +31 10 408 9011
E: ewaarts@rsm.nl







EDUCATION

  • 1996 PhD from Rotterdam School of Management, Erasmus University(Marketing), “Analysing Competitive Links in Marketing: A Three-Level Perspective”
  • 1983 MSc from Erasmus University Rotterdam, Faculty of Economics, Quantitative Business Economics & Marketing.

ACADEMIC POSITIONS

Erasmus University Rotterdam / Rotterdam School of Management, Erasmus University:

  • Professor of Marketing (2002-present)
  • Associate & Asstistant professor of Marketing (1983-2002);
  • Researcher/ Assistant Professor of Marketing at the Delft Inter-University
  • Institute of Business Administration (1981-1983)

Ghent University (Belgium): Professor at the Faculty of Economics and Business Administration (1998-2000)

CURRENT KEY ADMINISTRATIVE POSITIONS (EUR)

  • Dean BSc & MSc programmes Rotterdam School of Management Erasmus University
  • Member Management Team Rotterdam School of Management, Erasmus University 
  • Dean International Affairs
  • Executive Board member Community of European Management Schools, CEMS

RESEARCH
Member of the Erasmus Research Institute in Management (ERIM), Research Program Decision Making in Marketing Management

KEY AREAS OF SPECIALISATION:

  • Competitive analysis and competitive strategy
  • Innovation and marketing of new products
  • International Marketing & Marketing Strategy

INTERNATIONAL JOURNAL PUBLICATIONS

  • Journal of Marketing Research
  • Marketing Letters
  • Journal of Product Innovation Management
  • Communications of the ACM
  • International Marketing Review
  • Organization Studies
  • European Management Journal
  • European Journal of Information Systems
  • Industrial Marketing Management
  • International Journal of Retail & Distribution Management
  • Journal of International Consumer Marketing
  • Corporate Reputation Review

Selection of Publications (journals and books)

  • Leenders, M.A.A.M. and E. Waarts. 2008. Strategic Profiles and Evolution of Family Businesses in The Netherlands. In: Gupta, Vipin; Levenburg, Nancy; Moore, Lynda; Motwani, Jaideep; and Schwarz, Thomas (eds.). A Compendium on the Family Business Models Around the World (ten volumes). Hyderabad: ICFAI University Press.
  • Oosterhout, M.P.A. van, Waarts, E., E. van Heck, and J. van Hillegersberg, 2007. Business Agility: Need, Readiness and Alignment with IT-Strategies. In: DeZouza (ed.) Agile Information Systems, Butterworth-Heinemann, 52-70
  • Waarts, E. and Y.M. van Everdingen, 2006. Fashion retailers rolling out across multi-cultural Europe, International Journal of Retail & Distribution Management, 34,8, 645-657.
  • Oosterhout, M.P.A. van, Waarts, E., and J.H. van Hillegersberg, 2006. Change factors requiring agility and implications for IT. European Journal of Information Systems, 15, 132-145.
  • Popma, W.T., E. Waarts, and B. Wierenga, 2006. New Product Announcements as Market Signals; a content analysis in the DRAM chip industry. Industrial Marketing Management, 35, 2, February, 225-235.
  • Oosterhout, M.P.A. van, Waarts, E., and J.H. van Hillegersberg, 2005. Assessing Business Agility: A Multi-Industry Study in The Netherlands. In Baskerville, R.; Mathiassen, L.; Pries-Heje, J.; DeGross, J. (Eds.) Business Agility and Information Technology Diffusion, Springer, 275-294.
  • Waarts, E. and Y.M. van Everdingen, 2005. The Influence of National Culture on the Adoption Status of Innovations: An Empirical Study of Firms Across Europe. European Management Journal, Volume 23, Issue 6, 601-610. 
  • Waarts, E., 2004. Competition: an inspirational marketing tool. Inaugural address. Erasmus Research Institute of Management, RSM Erasmus University, 47 p.
  • Leenders, M.A.A.M., and E. Waarts 2003. Competitiveness and Evolution of Family Businesses: - The Role of Family and Business Orientation, European Management Journal, 21 (6), 686-697.
  • Everdingen, Y.M. van, and E. Waarts, 2003. The effect of national culture on the adoption of innovations, Marketing Letters 14 (3), 217-232.
  • Waarts, E., Y.M. van Everdingen, and J. H. van Hillegersberg, 2002. The Dynamics of Factors Affecting The Adoption of Innovations, Journal of Product Innovation Management, 19, 6, 412 - 423.
  • Waarts, E., 2001. Concurrentie-analyse. In: van C.B.M. van Riel en W.H. Nijhof (red): Handboek Corporate Communication, Van Loghum Slaterus, Deventer, 429-450.
  • Waarts, E., and B. Wierenga, 2000. Explaining Competitors’ reactions to new product introductions: the roles of event characteristics, managerial interpretation, and competitive context, Marketing Letters, 11, 1, 67-79.
  • Everdingen, Y.M., J. H. van Hillegersberg, and E. Waarts, 2000. ERP adoption by European midsize companies, Communications of the Association for Computing Machinery (ACM) 43, 4, 27-31. Also appeared as: Van Everdingen, Y.M., J. van Hillegersberg, and E. Waarts, 2001. ERP adoption by European mid-size companies, in M. Fahy (ed.) ERP - Leveraging the Benefits. CIMA Publishing, Chartered Institute of Management Accountants, 500p.