Assistant Professor Mark Greeven
Room: T8-17
tel. : +31 (0) 10 4081979
fax : +31 (0) 10 4089015
e-mail:
mgreeven@rsm.nl
The research deals with private entrepreneurship and innovation in China. Despite an institutional environment characterized by high levels of uncertainty, entrepreneurship thrives even in the knowledge-intensive sectors. The research asks for explanations how innovative capabilities are developed in such an adverse institutional environment. Three theoretical approaches form the basis for this study: comparative institutional analysis, technological & innovation systems, resource-based and dynamic capability perspective. The combination of capability (resource)-based and institutional perspectives promises valuable insights because it emphasizes the organizational nature of competitive advantages and the role of management in mobilizing and transforming human and material resources, while acknowledging institutional forces which influence the way firms manage their resources and determine the value of their resources. The study relies on a comparative case study of 45 private software entrepreneurs in Zhejiang province and an analysis of their institutional environment through 80 field interviews. There are several sub-projects: 1) the re-emergence of local capitalism in Zhejiang; 2) organizational innovation in China’s private sector; 3) entrepreneurial risk in China; 4) institutional structuring of innovative capabilities.
Publications
Journal
Zhao, X., Greeven, M.J. (2008) “Explorative case studies on technical, market and institutional risks for entrepreneurs in China’s emerging knowledge industries: Hangzhou’s software business”,
Keyan Guanli
[Chinese journal -
Science Research Management], Vol. 29, Special Issue, pp. 1-6.
Baaij, M.G., Greeven, M.J., Van Dalen, J. (2004) “Persistent Superior Economic Performance, Sustainable Competitive Advantage, and Schumpeterian Innovation: The Case of the Leading Established Computer Firms, 1954-2002”,
European Management Journal, Vol.22, No. 5., pp. 517-531
Book Chapters
Greeven, M.J., Zhao, X. (2008) "Innovation, competences and the role of knowledge networks in Hangzhou's software industry", in P. H. M. Vervest, D. W. van Liere & L. Zheng (Eds.),
The Network Experience, Berlin. Germany: Springer, Chapter 13.
Greeven, M.J. (2007) “The new great leap: The rise of China’s ICT industry”, in Barbara Krug and Hans Hendrischke (eds)
China’s Economy in the 21st century: Enterprise and business behaviour, London: Edward Elgar, Chapter 4.
Book Review
Greeven, M.J. (2010) “Multinationals and emerging economies: The quest for innovation and sustainability” by W. Dolfsma, G. Duysters and I. Costa in Economische Statistische Berichten, ESB 4582.
Greeven, M.J. (2008) “The inside story of China’s High-Tech industry” by Yu Zhou in Regional Studies, 42(10), pp. 1399 - 1399.
Research Case
Greeven, M.J., Yang, S., Heck, E., Krug, B. (2009) “The ecosystem of the Alibaba Group: How is Alibaba Group’s strategy and implementation in China creating sustainable value for suppliers, partners and customers?”,
RSM Case Development Centre.
Professional publications and presentations
| Feb ’10 |
Volkskrant; interview in ‘China steekt iedereen naar de kroon’, February 6th
|
| Feb ’10 |
Erasmus University Rotterdam; host ’Success in China Symposium’ China in Focus, CSA-EUR, February 2nd, 2010
|
| Sep ’09 |
De Baak; panel member ‘International Leadership in China Debate’, September 15th
|
| Sep ’09 |
De Gelderlander; “China is overal”, October 1st
|
| Apr ’09 |
Vrij Nederland; “China innoveert”, April 18th
|
| Apr ’09 |
Nederlands Dagblad; “China is geen fabriek meer”, April 9th
|
| Apr ’09 |
Chinese Radio & TV Magazine; “Geen kinderspel in Hangzhou”, April/Mei
|
| Mar ’09 |
ERIMTV PubCast; “Research on Chinese entrepreneurship”, A new research-based video, or PubCast, on Chinese entrepreneurship. The PubCast is available in
Chinese and
English (online March 26th)
|
| Mar ’09 |
Chinese Radio & TV; interview ‘Small and medium ICT-enterprises in Hangzhou and Shanghai’
|
| Aug ’08 |
NRC; interview in ‘Chinezen snappen de onderlinge strijd niet’, August 16th
|
| May '08 |
Interview in the Dutch newspaper De Volkskrant: '
De Chinese Miele komt eraan' (02-05-2008)
|
| Mar '08 |
Interview on the Chinese retail industry in the Dutch professional magazine RetailTrends. ‘De Chinezen komen, nou en?’ (jaargang 5, nr. 3) |
| Dec '07 |
Interview on Chinese retailers entering the Dutch market in the newspaper Trouw: '
Ze moeten nog wel veel meer aan marketing doen' (24-12-2007)
|
| Sep '07 |
Krug, B., Greeven, M.J. 'De economische groei en uitdaging van China', KPMG Zout Corporate Magazine, September; also published on:
-
Kennislink (Dutch, 16-11-2007)
-
ERIM China Business (English, 30-01-2008)
|
| Apr ’07 |
RTL-Z national news broadcast interview on the opening of Chinese top sports brand store Li Ning in Maastricht (02-04-2007) |
| Feb '07 |
Invited lecture ‘A short history of China’, China in Focus at Erasmus University Rotterdam, February 13-15, 2007 |
Visiting scholar
| Dec ’08 |
Zhejiang University, School of Management; National Institute for Innovation Management, Hangzhou (China) |
