Assistant Professor Mark Greeven
Room: T8-17
tel. : +31 (0) 10 4081979
fax : +31 (0) 10 4089015
e-mail:
mgreeven@rsm.nl
PhD – project
“Entrepreneurship and Economic Success in Transitional Economies. The Case of China: Long-term Business Relations in an environment of unenforceable contracts.”
Supervision: Prof. Dr. Barbara Krug (Rotterdam School of Management, Erasmus University), Prof. Dr. Richard Whitley (Manchester Business School), Dr. Steven Casper (Kegg Graduate Institute).
The research deals with private entrepreneurship and innovation in China. Despite an institutional environment characterized by high levels of uncertainty, entrepreneurship thrives even in the knowledge-intensive sectors. The research asks for explanations how innovative capabilities are developed in such an adverse institutional environment. Three theoretical approaches form the basis for this study: comparative institutional analysis, technological & innovation systems, resource-based and dynamic capability perspective. The combination of capability (resource)-based and institutional perspectives promises valuable insights because it emphasizes the organizational nature of competitive advantages and the role of management in mobilizing and transforming human and material resources, while acknowledging institutional forces which influence the way firms manage their resources and determine the value of their resources. The study relies on a comparative case study of 45 private software entrepreneurs in Zhejiang province and an analysis of their institutional environment through 80 field interviews. There are several sub-projects: 1) the re-emergence of local capitalism in Zhejiang; 2) organizational innovation in China’s private sector; 3) entrepreneurial risk in China; 4) institutional structuring of innovative capabilities.
Publications
Journal
Zhao, X., Greeven, M.J. (2008) “Explorative case studies on technical, market and institutional risks for entrepreneurs in China’s emerging knowledge industries: Hangzhou’s software business”,
Keyan Guanli
[Chinese journal -
Science Research Management], Vol. 29, Special Issue, pp. 1-6.
Baaij, M.G., Greeven, M.J., Van Dalen, J. (2004) “Persistent Superior Economic Performance, Sustainable Competitive Advantage, and Schumpeterian Innovation: The Case of the Leading Established Computer Firms, 1954-2002”,
European Management Journal, Vol.22, No. 5., pp. 517-531
Book Chapters
Greeven, M.J., Zhao, X. (2008) "Innovation, competences and the role of knowledge networks in Hangzhou's software industry", in P. H. M. Vervest, D. W. van Liere & L. Zheng (Eds.),
The Network Experience, Berlin. Germany: Springer, Chapter 13.
Greeven, M.J. (2007) “The new great leap: The rise of China’s ICT industry”, in Barbara Krug and Hans Hendrischke (eds)
China’s Economy in the 21st century: Enterprise and business behaviour, London: Edward Elgar, Chapter 4.
Book Review
Greeven, M.J. (2008) “The inside story of China’s High-Tech industry” by Yu Zhou in
Regional Studies, 42(10), pp. 1399 - 1399.
Research Case
Greeven, M.J., Yang, S., Heck, E., Krug, B. (2009) “The ecosystem of the Alibaba Group: How is Alibaba Group’s strategy and implementation in China creating sustainable value for suppliers, partners and customers?”,
RSM Case Development Centre.
Working papers
Greeven, M.J. (2004) "The Evolution of High-Technology in China after 1978: Towards Technological Entrepreneurship",
ERIM Report Series Research in Management, ERS-2004-092-ORG.
Academic conferences & seminars
Greeven, M.J. (2008) 'Developing innovative capabilities in an emerging business system: Private software entrepreneurs in Hangzhou, China', SWG1, 24th EGOS Colloquium, July 10-12, Amsterdam, The Netherlands.
Greeven, M.J., Zhao, X. (2008) 'Developing innovative capabilities in an emerging business system: Private enterprises in Hangzhou's software sectors', IACMR Conference June 19-22, Guangzhou, PRC.
Greeven, M.J. (2008) 'Developing innovative capabilities in an emerging business system: Private enterprises in Hangzhou's software sectors', SBN20008: The Networked Experience - New Value from Smart Business Networks (SBN), May 19‐23 2008, Beijing, PRC.
Greeven, M.J., Zhao, X. (2007) " Explorative case studies on technical, market and institutional risks for entrepreneurs in China's emerging knowledge industries: Hangzhou's software business", The 3rd International Symposium On Entrepreneurship and Family Business, Zhejiang University, November 7-10, Hangzhou, PRC.
Greeven, M.J. (2007) “Innovative competences and institutions in China’s emerging knowledge industries: The software industry in Hangzhou”, Annual Meeting on Socio-Economics, The Society for the Advancement of Socio-Economics (SASE), June 28-30, Copenhagen, Denmark.
Greeven, M.J., Jun, F. (2007) “Organizational dilemmas of innovating SMEs in China’s software industry: Technical, market and institutional factors”, International Symposium on Management of Technology (ISMOT), 1-3 June, Zhejiang University, Hangzhou, PRC.
Greeven, M.J. (2006) Author sub-project Innovation, Shift in governance and the emergence of a Chinese Business System, NWO Conference: July 23-28, 2006 in Hangzhou, PRC.
Greeven, M.J., Krug, B. (2006) “The rise of China’s ICT sector”, The second IACMR Conference June 15 to 18, 2006, Nanjing.
Greeven, M.J. (2005) “Competence development of Chinese firms in the ICT industry”, School of Management Research Seminar, September 24, 2005, Zhejiang University, Hangzhou.
Professional publications and presentations
| Feb ’10 |
Volkskrant; interview in ‘China steekt iedereen naar de kroon’, February 6th
|
| Feb ’10 |
Erasmus University Rotterdam; host ’Success in China Symposium’ China in Focus, CSA-EUR, February 2nd, 2010
|
| Sep ’09 |
De Baak; panel member ‘International Leadership in China Debate’, September 15th
|
| Sep ’09 |
De Gelderlander; “China is overal”, October 1st
|
| Apr ’09 |
Vrij Nederland; “China innoveert”, April 18th
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| Apr ’09 |
Nederlands Dagblad; “China is geen fabriek meer”, April 9th
|
| Apr ’09 |
Chinese Radio & TV Magazine; “Geen kinderspel in Hangzhou”, April/Mei
|
| Mar ’09 |
ERIMTV PubCast; “Research on Chinese entrepreneurship”, A new research-based video, or PubCast, on Chinese entrepreneurship. The PubCast is available in
Chinese and
English (online March 26th)
|
| Mar ’09 |
Chinese Radio & TV; interview ‘Small and medium ICT-enterprises in Hangzhou and Shanghai’
|
| Aug ’08 |
NRC; interview in ‘Chinezen snappen de onderlinge strijd niet’, August 16th
|
| May '08 |
Interview in the Dutch newspaper De Volkskrant: '
De Chinese Miele komt eraan' (02-05-2008)
|
| Mar '08 |
Interview on the Chinese retail industry in the Dutch professional magazine RetailTrends. ‘De Chinezen komen, nou en?’ (jaargang 5, nr. 3) |
| Dec '07 |
Interview on Chinese retailers entering the Dutch market in the newspaper Trouw: '
Ze moeten nog wel veel meer aan marketing doen' (24-12-2007)
|
| Sep '07 |
Krug, B., Greeven, M.J. 'De economische groei en uitdaging van China', KPMG Zout Corporate Magazine, September; also published on:
-
Kennislink (Dutch, 16-11-2007)
-
ERIM China Business (English, 30-01-2008)
|
| Apr ’07 |
RTL-Z national news broadcast interview on the opening of Chinese top sports brand store Li Ning in Maastricht (02-04-2007) |
| Feb '07 |
Invited lecture ‘A short history of China’, China in Focus at Erasmus University Rotterdam, February 13-15, 2007 |
Visiting scholar
| Dec ’08 |
Zhejiang University, School of Management; National Institute for Innovation Management, Hangzhou (China) |
