Changing competitive environments have been forcing companies in almost every sector to re-examine their strategy. Managers and practitioners are heralding strategy revolution as the new hallmark of organizational excellence.
Despite the increasing relevance of strategy and strategic renewal in the new millennium, there has been relatively little accumulation of theory. Many managers in today's competitive environment engage in strategic experiments without the guidance of appropriate theories, concepts and tools. As one of the leading Strategy Department in Europe, we provide new directions in strategy. For example, we address the following questions:
- How can firms redraw boundaries and manage effective internationalization (make/buy, alliances, networking, and physical vs. virtual value chain)?
- How do firms develop dynamic capabilities (unique resources, routines and core competencies) for innovation and strategic renewal?
- How will firms discover and implement viable strategy configurations (aligning strategy, structure, systems, entrepreneurship and culture for competitive advantage)?
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