Baaij, Marc

Personal

Name: Marc G. Baaij
Function: Associate Professor of
Strategic Management

Academic Director of the 
Evening MScBA Programme  
Room: T7-35 / J3-21
Phone: +31 10 408 1909 / 1975
Fax: +31 10 408 9013
E-mail: mbaaij@rsm.nl

Research interest

The effect of globalization on the location strategy regarding the (corporate) headquarters of the multinational corporation. Frameworks for strategic decision making on headquarters location. How management can improve the added value of their headquarters and the competitive advantage of their corporations by reconfiguring and relocating headquarters resources across borders.

The dynamics of financial performance of corporations over long periods of time. Identifying and explaining patterns of performance. In particular the sustainability of superior performance; how long can corporations achieve financial performance that is significantly above their peers in the same industry.

The synthesis of the approaches of academics and top strategy consultants for strategy formation. How can the methods and techniques of academics and consultants be combined to enhance the levels of relevance and rigor of the strategy formation process.


Education

1993-1996

Ph.D. in Strategic Management, NyenrodeUniversity

1989-1990

Marketing Management NIMA-C, Stichting Reclame- en Marketingonderwijs (SRM)

1981-1985

MSc in Economics, University of Amsterdam

Work Experience

2006 - Academic Director of the Evening MSc in Business Adminastration Programme, RSM Erasmus University

2002 -

Associate Professor of Strategic Management, Erasmus University

1999 - 2002

Research Manager, Boston Consulting Group (BCG)

1998 - 1999

Management Consultant, Boston Consulting Group(BCG)

1996 1998

Assistant Professor in Strategic Management, Erasmus University

1985 1994

Lecturer in Marketing Management, Nijmegen University

1986 - 1993

Marketing and Sales, IBM Netherlands

1989 - 1997

Lecturer Statistics NIMA-A and B (evening classes), Stichting Reclame- en Marketingonderwijs (SRM)

Publications

  • Wiebes, E., Baaij, M., Keibek, B., and Witteveen, P. (2007) The Craft of Strategy Formation. Translating Business Issues into Actionable Strategies. Wiley.
  • Wiebes, E., Baaij, M., en Witteveen, P. (2007) De eerste drie maanden van een nieuwe toekomst. Werken aan de strategie van de onderneming. Scriptum.
  • Baaij, M.G., Reinmoeller, P., and Niepce, N. (2007) Sustained superior performance in changing environments: towards a synthesis and a research agenda. Strategic Change, 16: 87-95.
  • Baaij, M.G., van den Berghe, D.A.F., van den Bosch, F.A.J. and Volberda, H.W. (2005) Rotterdam or Anywhere. Relocating Corporate Headquarters. Business Strategy Review, 16, 2 : 45-48.
  • van den Bosch, F.A.J., Baaij, M.G., and Volberda, H.W. (2005) How knowledge accumulation has changed strategy consulting : strategic options for established strategy consulting firms. Strategic Change, 14: 25-34.
  • Baaij, M.G., van den Bosch, F.A.J. and Volberda, H.W. (2005) The Impact of Management Consulting Firms on Building and Leveraging Clients Competences. In Sanchez, R. and Heene, A. (eds.) Competence Perspectives on Managing Interfirm Interactions. Advances in Applied Business Strategy, 8, Elsevier.
  • Baaij, M.G., van den Bosch, F.A.J. and Volberda, H.W. (2004) De Rollen van de Organisatie-adviseur. MAB Maandblad voor Accountancy en Bedrijfseconomie. 77, 6: 295-301.
  • Baaij, M.G., van den Bosch, F.A.J. and Volberda, H.W. (2004) The International Relocation of Corporate Centres : Are Corporate Centres Sticky ? European Management Journal, 22, 20: 141-149.
  • Stienstra, M., Baaij, M.G., van den Bosch, F.A.J. en Volberda, H.W. (2004) Strategic Renewal of Europe s Largest Telecom Operators (1991-2001) : From Herd Behaviour Towards Strategic Choice ? European Management Journal, 22, 30: 273-280.
  • Stienstra, M., Baaij, M.G., van den Bosch, F.A.J. en Volberda, H.W. (2004) Reply to Curwen s Rejoinder to Strategic Renewal of Europe s Largest Telecom Operators (1991-2001) : From Herd Behaviour Towards Strategic Choice ? European Management Journal.
  • Baaij, M.G., Greeven, M. and van Dalen, J. (2004) Persistent Superior Economic Performance, Sustainable Competitive Advantage, and Schumpeterian Innovation : The Case of the Leading Established Computer Firms, 1954-2002 European Management Journal, 22, 2: 141-149.
  • Baaij, M.G., van den Bosch, F.A.J. and Volberda, H.W. (2004) Verplaatsing van bedrijfsactiviteiten naar het buitenland : hoe honkvast zijn de hoofdkantoren nog ? M&O Tijdschrift voor Management & Organisatie, 58, 6: 23-36.
  • Baaij, M.G. (2001), Review of G. Hamel, "Leading the Revolution", Holland Management Review, September-Oktober, pp.85-86.
  • Baaij, M.G. and Van den Bosch, F.A.J. (1999), "Naar een evolutionair raamwerk van strategie", Bedrijfskunde, 71 (2), pp. 52-59.
  • Baaij, M.G., Lekkerkerk, P. and Van der Weerd, N. (1999) "Kerncompetentiesbenadering van Prahalad en Hamel slechts beperkt uitvoerbaar", Holland Management Review, September-Oktober, pp. 24-29.
  • Baaij, M.G. and Van den Bosch, F.A.J. (1998), "Is blijvend ondernemingssucces mogelijk?", M&O, Tijdschrift voor Management & Organisatie, 52 (4), pp. 28-41.
  • Baaij, M.G. (1998), "Tweevoudige strategie: niet alleen de kern maar ook de periferie", Nijenrode Management Review, Juli-Augustus, pp.8-14.
  • Baaij, M.G. and Van der Zwan (1997), A. "Het veranderingspotentieel van ondernemingen", Nijenrode Management Review, Mei-Juni, pp. 9-21.
  • Baaij, M.G. (1997), Review of A. de Geus, "De Levende Onderneming: over leven en leren in een turbulente omgeving / The Living Company: habits for survival in a turbulent environment", Nijenrode Management Review, Mei-Juni, pp. 94-96.
  • Baaij, M.G. and Commandeur, H.R. (1997), "Strategische herori ntaties en de biologische metafoor van de onderneming", M&O, Tijdschrift voor Management & Organisatie, 51 (4), pp. 28-47.
  • Baaij, M.G. (1996), Evolutionary strategic management: firm and environment,
    performance over time, Eburon-Nijenrode University Press: Delft.