RSM's College Tour

RSM's College Tour

What gets measured, gets done!

DATE:            30 May 2016

PROGRAM:   6 - 7 pm  Start College Tour
                        7 - pm     Discussion with Food & Drinks

WHERE:          FGV’s São Paulo School of Business Administration (EAESP)
                         Av. 9 de Julho, 2029 -  01313-902 São Paulo, SP Brazil

You are kindly invited for the following event: 
On 30 May both DBB (Doing Business in Brasil) of FGV (EAESP) and RSM, Erasmus University  will be hosting a college tour in Sao Paulo at FGV: 'What gets measured, gets done!', by Prof. Dr. Luciana Ferreira.  

An issue faced by many organisations is not a lack of information but their limited capacity to deal with it. This is primarily true in the current days, where individuals and organisations are bombarded with information. However, "What gets measured, gets done!". Despite sounding cliché, anecdotal evidence suggests this proverb is particularly applicable and popular in the context of business.

Ferreira will elaborate on this topic and explain a variety of organisational phenomena such as social movements effectiveness, attention to shareholders and organisational responses to social issues.

Dr. Luciana Ferreira is Professor Business Society Management at Insper. Ferreira’s PhD research projects has been conducted within RSM. She has extended knowledge of the effects of attention structures.

In 2016 RSM organizes several college tours as part of its International Project i.e. Cape Town and Shanghai. These college tours are organized for our alumni and other people interested to gain knowledge and maintain RSM’s network. We are looking forward to meeting you on 30 May! Would you like to be our guest this evening?

Please send an email to Jolanda Quak (Project Manager RSM):