Insights from a MSc Student - Manissa Gunadi

Insights from a MSc Student - Manissa Gunadi

Manissa Gunadi, 2013 graduate MSc Marketing Management

Home city and country: Jakarta, Indonesia

What do you like most of the MSc programme?

I love how it enables me to explore my interests. I believe that as students, we’re normally still unsure about what it is that we are genuinely interested in, so it definitely helps if you’re exposed to many different things all at once. You have various courses, some of which you can choose based on your own liking, and you meet professors and faculty members who are doing different types of research. You can also attend various events, such as workshops and guest lectures. All of this can really help students in figuring out what they want.

Which moment of the MSc programme is the most memorable for you?

The kick-off event back in September. It was great to see new faces and to be in a new environment. Everyone was so excited and eager to start the programme.

What was your favourite course and why?

In one of my electives, Marketing Communications and Advertising Management, we were introduced to numerous evidence-based principles. I found this very useful because it allowed us to come up with communication ideas that are of great depth and quality, not just because of gut feeling of what we think will look good on print or what’s funny. The course also reminded me how important it is to be critical and creative at the same time. We also had to create our own advertising campaign, which was an eye-opening experience.

What is one of your greatest experiences in general?

I particularly loved it when my team presented our final project for Marketing Communications & Advertising Management. We worked really hard to develop our campaign. When we presented it, we received positive feedback from the class. It just feels great when all your hard work pays off.

Where do you live at the moment and how much on average do you spend per month on living?

I live in a two-bedroom apartment with my younger brother who is also studying at the EUR. It takes 15 minutes to cycle to school. The apartment is located near a shopping centre so everything is right around the corner. We each pay €600 a month in rent, but we have the apartment all to ourselves. It’s fully furnished, including a washing machine, dishwasher, and TV. We love the location so we think it’s worth it.

Do you have any advice for future MSc students?

The year will pass in a blink of an eye – you have to make every day count. If there’s an opportunity to do something you want to do, then do it. Don’t have doubts, don’t wait, just go for it. You’ll be done with the master before you know it, so you have to make the most of it.

What are you planning to do after your MSc programme and what are your long-term plans?

I’m still undecided. I will either continue studying or start working. I hope to be able to work in the field of advertising.