Pamela Henderson

Biography

Pamela Henderson, PHR, is Director of Management Programs, Western Region, Buffalo, and also works with the Institute for Industry Studies and workforce diversity education.

Pam Henderson is Co-CEO of NewEdge + The Brewery with offices in New York, London, Richland and Seattle.
In 2004 she and partner Paul Stead established NewEdge + The Brewery as an innovation and business strategy consultancy with an emphasis in market insight, strategic planning and design. She has conducted over 250 projects for emerging to Fortune 500 companies, across a wide range of industries and products.

She has published extensively in the top marketing journals and her work has received attention in publications such as Wall Street Journal, Washington Post, Harvard Business Review, Asian Wall Street Journal, San Jose Mercury News and more. She has won the top teaching awards at both Carnegie Mellon and for the entire Washington State University system.

Pamela Henderson began her academic career in 1989, taking a faculty position at Carnegie Mellon. In 1995, while helping the US National Laboratory system identify products and markets for early stage technology platforms, Dr. Henderson developed Disruptive Market Research™. Over several years the technique proved strong at identifying, prioritizing, and sizing markets that were in their infancy or had yet to emerge. She received a PhD in market strategy at University of Texas at Austin in 1989.