This course focuses on the strategy of innovation. It deals with the content of innovation strategy as well as the process of developing a strategy. The goal of this course is to provide insight into the dilemmas between the innovating firm and its environment and to translate these dilemmas into viable actions for management.
Growing specialisation, ongoing technological development, and the growing number of links between technologies have led to the growing importance of inter-organisational collaboration in the creation and realisation of innovations. This course concentrates on deepening knowledge, insights and skills with regard to the design and governance of communities of users and companies and other types of (interorganizational) networks.
This course focuses on the management and organisation of the innovation process and new business development activities within the company. The central question is how this process has to be organised in order to be able to deliver high-quality products within short time-to-market in an efficient way. Contradicting orientations have to be managed, such as creativity and flexibility versus effective implementation. Both technological and market uncertainties are often high in innovation processes.
The central premise of this course is that the innovation process depends on the types of innovations created and on the phase in the life-cycle of the products or services. For firms operating in different markets, this means they must manage different forms of innovation at the same time.
This course is devoted to the management of innovation projects. Project management theories are explained, addressing subjects such as goal setting, planning methods, risk management, project control, and project teams. A case project enables students to implement innovation and project management methods on a new product or new service development project. In co-operation with Nokia a bootcamp on Co-Creation Concept Development is currently designed in which the best outcomes will be used by Nokia.
Share