Curriculum

The MSc in Marketing Management programme is one academic year’s duration. Core courses are compulsory and will be offered during the autumn semester (20 ECTS). Master electives (20 ECTS) are offered during the spring semester, of which 10 ECTS can be chosen from another MSc programme. During the year, students work on a master thesis project (20 ECTS). 

Core courses (20 ECTS) 

• Consumer Behaviour 
• Consumer Marketing Research 
• Marketing Strategy 
• Marketing Strategy Research
• Marketing Thesis Proposal

Electives (20 ECTS) 

• Marketing Communications and Advertising Management 
• International Product Management 
• Event and Tourism Marketing 
• Brand Management
• E-marketing Strategy
• Design and Marketing of New Products
• Marketing Analytics
• Neuromarketing

Thesis (20 ECTS)