Why this programme?

While marketers are often thought of as the people who think up clever ways to sell coffee and lipstick, companies view them as key drivers of company performance, able to develop successful visions and strategies. It is not difficult to see why marketing knowledge is in demand. RSM’s MSc in Marketing Management includes the study of different aspects of the marketing process, so you learn how strategies and tactics can result in success or failure for products and services. 

Our professors have learnt that a combination approach is the most effective method for teaching the latest knowledge and skills in marketing and marketing management. This programme delivers a stimulating mix of lectures, case studies, group work, and experiential learning, with ample opportunity for collaboration with professors and practitioners outside the classroom and the study of cases and research from across the globe. You have the chance to test your ideas with the support of experienced mentors, and the freedom to design your own curriculum by choosing your electives and a thesis topic researched at a company or university. 

The Marketing Management programme has been designed to bring you the best of international theory and practice. Practical experience comes through exposure to real and simulated business environments: working and collaborating in diverse groups and in foreign cultural settings, conducting projects and research, interacting with business leaders. 

The programme is practically oriented, research-driven and internationally-focused. RSM has a strong international reputation for teaching and researching marketing, and is consistently ranked in the European top five for scientific publications. You will share a classroom with students from all over the world and will be taught the very latest theoretical insights by international faculty who are experts in their fields.