Marleen Gouma

I discovered I wanted to study Business Administration during high school in Rotterdam, and RSM’s bachelor’s degree in Business Administration is the best in the Netherlands, according to Elsevier. Then it became clear my further interests lay in the MScBA Marketing Management, which provides me with a combination of practice, especially FMCG companies, with theory and analysis.

Many of the professors are researchers from various departments and are very enthusiastic in the lecture room – their enthusiasm for research can be useful for your Master’s thesis. 

The MScBA programme has exceeded my expectations. You can choose your own electives to tailor your programme to your specific interests. You have to challenge and develop yourself continually, through your core courses and electives as well as your master’s thesis, and it’s rewarding to apply learned theory to the real business world. 

Marleen Gouma
The Netherlands 
BScBA at RSM 2006 – 2009 
MScBA in Marketing Management started in 2009